Category: Marketing & Communications

The Gecko goes gaming!

By on September 30, 2015 at 2:36 PM

By Guest Blogger Sarah Stegall GEICO enters the world of e-sports! Much like football, basketball or baseball, gaming also has teams to root for and, believe it or not, this genre can be just as exciting. GEICO recently sponsored Team SoloMid (TSM, one of the top e-sports teams in North America) at one of the […]

Posted in: Marketing & Communications, On the Web

Custom Indian bike joins the GEICO fleet

By on September 2, 2015 at 11:46 AM

There’s always something special going on at the annual Sturgis Motorcycle Rally in South Dakota. For one thing, GEICO has a formidable presence there as sponsor of the rally and the nearby Buffalo Chip campground and concert venue. And this year’s rally in early August featured the unveiling of the GEICO Indian Chieftain motorcycle you […]

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GEICO’s everywhere (and we’re not sorry).

By on May 18, 2015 at 7:44 AM

You have to be able to laugh at yourself, right? GEICO is everywhere: on TV, billboards, radio. You name it, we’ve tried it. This year’s GEICO video featuring and made by our very own associates pokes fun at just that. Check out our “GEICO’s Everywhere” video and let us know in the comments what you think!

Posted in: Marketing & Communications, On the Web, Working at GEICO

Treat your mom with GEICO goodies this Mother’s Day

By on May 6, 2015 at 3:29 PM

Does your mom love GEICO’s advertising icons, GEICO commercials or the color green? You’re in luck! The GEICO Store has everything for the greatest GEICO fans just in time for Mother’s Day! Check out my favorite items that are sure to put a deserving smile on your loving mother’s face: Neon is in this spring! […]

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When it comes to online talent communication, GEICO’s a social butterfly

By on April 2, 2015 at 10:22 AM

Anyone looking for a job these days starts with an online search to get a glimpse at a company’s workplace culture. You watch all the YouTube videos, scan job board listings and comments, and maybe even follow the company’s LinkedIn, Twitter, Facebook, Instagram, Pinterest and Google+ pages. At GEICO, we, too, enjoy connecting with you […]

Posted in: Marketing & Communications, Working at GEICO goes back in time

By on April 1, 2015 at 8:31 AM

Feeling nostalgic for the 1990s? So were we, so we’ve brought back the 1997 version of today. After years of adding online quotes for more than 20 insurance products, online self-service capabilities, text messaging, mobile apps, and much more, we’re going back to one of our original designs. We like to call it the […]

Posted in: Marketing & Communications, Odds & Ends

GEICO More connects with customers

By on March 23, 2015 at 3:44 PM

Most people know GEICO for its commercials touting savings on car insurance, but the company is much more than affordable rates and lovable ad icons. Welcome to GEICO More, a new online branding and content hub designed to serve customer needs through insightful tips and inspirational storytelling. Many people think insurance is a bland, impersonal […]

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Making seconds count: behind GEICO’s unskippable ads

By on March 19, 2015 at 12:07 PM

You choose a video, and then – BAM – an ad pops up, blocking your immediate access to visual delight. What do you do? Hover over “Skip” for 5, 4, 3, 2… but wait! It’s already over! Phew. GEICO’s latest online ad campaign makes a dreaded pre-roll ad seem like a breath of fresh air, […]

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On the road again: GEICO RV team rolling to an event near you

By on March 10, 2015 at 10:19 AM

You get a special feeling when you are engulfed by a sea of travel trailers, motorhomes and campers as far as the eye can see. The sights and sounds provide participants with a unique experience cherished by legions of RV enthusiasts, who often drive hundreds of miles to attend NASCAR or RV events across the […]

Posted in: Marketing & Communications

Downhill race day finds the Gecko on Pocono slopes

By on March 6, 2015 at 11:37 AM

By guest blogger Mike Young, public relations Geckos are only found in tropical locales, right? So wrong … if you’re the GEICO Gecko. Recently, our jovial and amazingly athletic Gecko hit the slopes at Big Boulder in northeastern Pennsylvania’s Pocono Mountains for the first annual Mascot Mayhem Ski Race. This comical caper pitted some of […]

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