GEICO announces plans to open fast food restaurant chain

By on April 1, 2014 at 10:11 AM

Posted in: Marketing & Communications

GeckosFifteen minutes could save you 15 percent or more on car insurance. Everybody knows that.

And soon, 1.5 minutes could save you 15 percent or more on your breakfast burrito. 

Later this year, GEICO will open “Gecko’s,” a new chain of fast-food restaurants across the U.S. with the same values as our insurance products: big savings and fast, reliable 24/7 service.

“We know our insurance customers like saving time and money,” said Aryew C. Ryuss, the new vice president of the Gecko’s restaurant division, “and everyone has to eat, so the next logical step for our brand was to expand into fast food.”

For added convenience, customers will be able to pay with the GEICO App and policyholders will be able to earn food rewards for safe driving. There’s something for the kids too. All kid’s meals will feature toys of our famous icons, like the Gecko and Maxwell.

While the menu is still being developed, we’ve already hinted at one of the items in the recent Cheesesteak Shuffle commercial.

Are you excited about “Gecko’s” restaurants? What do you want to see on the menu? Tell us in the comments!

Please note: Although writing this article made me hungry, it’s not a true story … because it’s April Fool’s Day. You can still get a taste of products we actually do offer at Happy April 1!