With customer loyalty at stake, some companies do mobile business the right way

By on December 30, 2013 at 9:38 AM

Posted in: Claims, On the Web, Sales and Service

GApp_Main_menuBy guest blogger Tony Blue, public relations

As consumers like me continue to migrate to mobile devices, more and more companies are grasping the importance of mobile development to reach customers who like their information “to go.” I’m proud to work for such a company.

GEICO’s mobile platform continues to evolve with its ongoing development of the innovative GEICO App. I’ve watched the evolution of the GEICO App over the years and have had it on my smartphone for some time, but it wasn’t until I was faced with a traffic accident that I truly appreciated how much easier the app made my life.

On a rain-soaked day, during the morning rush hour, I was hit from the back by a dump truck at a stoplight. After the initial shock of being in the accident wore off, I was able to use the GEICO App to exchange insurance information with the other driver, start the claim process to get my car repaired, and also notify a tow truck to remove my car from the scene. From that day forward, I was sold on its efficiency and usefulness.

Industry analyst firm Forrester Research has also taken notice. Forrester recently awarded GEICO the highest overall score in its November report, 2013 US Mobile Auto Insurance Functionality Rankings. I believe that earning this top honor affirms that the GEICO mobile team understands what consumers want, and they’re working hard to ensure that the GEICO App provides the absolute best mobile experience for our policyholders.