The GEICO Gecko goes behind the scenes

By on January 10, 2013 at 9:38 AM

Posted in: Marketing & Communications

How is a GEICO commercial made? What is it like to be the world’s most famous gecko? To answer these questions – and many more – the Gecko is taking you behind the scenes in his latest set of GEICO commercials.

Taking a break from highlighting our 97% customer satisfaction rating, the Gecko denounces the digital coffee (apparently, computer-generated beverages leave something to be desired). Would you have believed that his coffee, and even his coffee mug, aren’t real? Wonders never cease.

The latest commercial takes the Gecko into the acting adventure of a lifetime. We get to see his dramatic side as he tries to deal with a flat tire and truly convey the great anguish from which GEICO’s emergency roadside assistance could save you.

These are only two of the many opportunities we’ll have to get an inside look at the Gecko’s storied career. Be sure to follow the Gecko on Twitter for updates on his newest adventures.