Veterans Day: a special day for the nation – and for GEICO

By on November 8, 2012 at 4:10 PM

Posted in: Odds & Ends

Certain ages correspond with certain types of mail. The surest sign that you’re turning 50, for example, is not gray hair or creaky joints – it’s the invitation from AARP to take advantage of that organization’s myriad benefits for folks who’ve hit the half-century mark. And if you HAVE turned 50, you probably recall another piece of “milestone mail.” From 1940 until 1973, when an American male turned 18, he was sure to receive mail from the “Selective Service.” This would inform the young man of his draft status, letting him know how soon he should report to be assessed for military service.

These days, entering military service is a choice you can only make for yourself; back then, it was often made for you. And if you were “selected” for military service, very soon you’d probably receive another piece of mail – a solicitation from GEICO. Our company was founded to serve government employees (the “GE” in GEICO), including draftees and others in the military.

Both organizations have come a long way since those days. The all-volunteer military now includes many more opportunities for all who want to serve, especially women. And GEICO can now insure just about anyone in the U.S., not just those employed by the government. But one thing that hasn’t changed and never will is our affinity and respect for those in the armed forces.

We know what it takes to serve and the kinds of sacrifices those in the military have to be ready to make. We respect that kind of mettle; so much so that many of GEICO’s employees have military backgrounds. We are proud to serve those who serve the nation – and, often, to hire them once their military service is over.

Every year, as Veterans Day approaches, I get to thinking about what the military has meant to our nation, to my company and to me. I never served, but my father was a Navy draftee who served on a minesweeper during World War II – and whose sharp appearance in uniform caught the eye of a certain young woman who later became his wife and my mother.

So, to my dad and all the other veterans out there, thank you so much for your service to the nation. You make us proud – and some of us wouldn’t be here without you!