By Andrew Kauz on August 29, 2012 at 6:28 AM
Posted in: Marketing & Communications
Gallagher looked pretty happy smashing watermelons at a farmers market, but he’s not the only one basking in the glee of improbable situations. A delighted bodybuilder and an overexcited explorer are the latest to join the party in two new GEICO commercials, suggesting yet more ways to enjoy a level of happiness that almost compares to the elation experienced by those who save money switching to GEICO.
We join our bodybuilder in the middle of a busy New York thoroughfare, flexing as drivers wait for their turn to navigate the intersection. All this is done in the name of directing traffic, and the wide grin suggests that he’s more than a little excited at the opportunity to show off his hard work with each point and wave.
And what of our overexcited explorer? It’s Christopher Columbus, of course, sailing the seas in search of new lands. Well, in this case, sailing isn’t quite the appropriate term. Equipped with a trio of speedboats, perhaps “cruising” or “motoring” might be more accurate. Either way, he sure does look happy.
What may be next in the pursuit of happiness? We’ll just have to wait and see.