The Gecko in the Land of the Looney Tunes

By on June 25, 2012 at 11:48 AM

Posted in: Marketing & Communications

The American Southwest is the land of tumbleweeds, cacti – and falling pianos, if the Gecko’s newest television commercial is any indication. As he continues to make his way across the country on his epic journey, he has now found his way into the cartoonish landscape home to Wile E. Coyote and the Road Runner.

The Looney Tunes are a perfect fit for this latest spot, bringing a sense of nostalgia to the Gecko’s always-humorous travels. Who doesn’t remember Wile E. Coyote’s complicated plots and spectacular failures during his eternal struggle to catch the Road Runner? Fun fact: creator Chuck Jones had a series of strict rules for the duo, including the fact that gravity must always be the coyote’s greatest enemy. I’d say a falling anvil meets that requirement.

Watch the spot and share your thoughts in the comments.