Memory of the Month: Hooping it up

By on April 27, 2012 at 2:50 PM

Posted in: Odds & Ends

Each month, we share an image from GEICO’s past and invite you to exercise your caption-writing skills.

GEICO dukes it out daily in the insurance marketplace, competing with a host of other companies for customers. And for several years on the straight now, we’ve been the industry’s fastest-growing company, so we must be doing something right.

But the marketplace isn’t the only place where we’ve taken on our rivals. There have been times in GEICO’s history when we’ve competed against other companies at sports, too. In this 1960s photo, GEICO takes on Aetna in a basketball clash for the ages.

Look closely at the referee in the background – he seems to be calling an infraction on someone. What could it be?