GEICO’s got talent – [video]

By on March 23, 2012 at 7:41 AM

Posted in: Marketing & Communications, Odds & Ends

By guest blogger Shannon Smedstad, GEICO human resources

Each year, GEICO associates look forward to our annual company meeting in February, and not just because there’s usually good news to share. One of the highlights in recent years has been the music video that kicks off the meeting. A few weeks later, we post the video to our YouTube channels so that our associates (and anyone else who stumbles upon it) can watch it, comment on it, like it and share it. Sometimes unexpected things happen – like our 2010 video going viral.

So, what makes our annual videos so sensational? They often feature a catchy tune and lyrics that get stuck in your head. The Gecko makes an appearance and even Warren Buffett gets in on the action. But what make the videos truly rock is our associates! The videos aren’t comprised of wannabe idols hoping to make it big in Hollywood. We’re not paying professional backup singers to perform a GEICO song. These music videos showcase the talent of real GEICO associates, and they’re almost entirely written, produced, directed and filmed by our very own Media team.

Here’s this year’s GEICO associate music video – we hope you’ll enjoy it and start singing along. A special “thanks” to everyone who helped make this happen. We’re grateful to have such a talented group of associates working at GEICO … and remember “we’ve got your back, like it’s nobody’s business.”