Memory of the Month: Look it up!

By on September 28, 2011 at 2:39 PM

Posted in: Sales and Service

In honor of GEICO’s 75th anniversary, we’re sharing an image from GEICO’s past each month this year and inviting you to exercise your caption-writing skills.

Once upon a time – OK, it was up until the 1970s – GEICO underwriters would refer to the enormous rating manuals you see here to find the proper rate for each customer. Rating criteria were much less complex then, but it could still take quite a while to sift through the manual to find the correct rate.

These days, mountains of data – many times more than even these gigantic manuals could hold – is accessible in seconds with a few mouse-clicks.

These underwriters at the corporate headquarters in the 1960s appear to have abandoned their stations to have a look at something outside the window. What do you suppose could be so fascinating out there?