GEICO Gecko hands out advice in iAd

By on October 21, 2010 at 7:37 AM

Posted in: Marketing & Communications

Kathleen M., guest blogger, marketingGEICO iAd

The Gecko has found a new home on your iPhone. He and his Wheel of Wisdom are appearing in apps on an iPhone near you, thanks to GEICO signing on as a charter iAd advertiser with Apple. Users who stumble upon the ad will be invited to spin the game-show wheel to consult the Gecko about many of life’s issues. He is currently offering advice on romance, finance, food, health, style, travel, family and friends. I personally like his take on style.

In addition to advice, the ad offers new wallpaper that can’t be found anywhere else. The best of the latest ringtones and GEICO commercials are also available. Don’t have GEICO’s two iPhone applications yet? You can tap to download them directly from the iAd.

If I could share a link for you to access the ad directly I would, but the GEICO iAd runs on a mobile network. Be sure to keep your eyes peeled for a banner ad inviting you to spin the Gecko’s Wheel of Wisdom so you can check out this unique experience for yourself. And, if you see it, make sure to let me know what you think!

iPhone is a trademark of Apple Inc.