By Guest Blogger on August 17, 2010 at 4:00 PM
Posted in: Marketing & Communications
For those of you embarking on a fishing boat this summer, here’s a bit of info on GEICO’s sponsored bass angler, Christiana Bradley, from GEICO Direct magazine.
When Christiana Bradley, bass angler and GEICO systems engineer, signed up for the company’s annual fishing tournament in 2001, she wasn’t angling for corporate sponsorship, just hoping for a good day of fishing with her fellow employees. There, she happened to chat about her passion with a GEICO executive in attendance, whose enthusiasm for the sport helped support her ambitions for a pro angling career.
“I have the best sponsorship deal of any woman on the professional tour and better than a good majority of male pros,” Bradley says. “If it weren’t for GEICO, I don’t know if I’d be able to get where I want to be — in the championship and aiming for angler of the year.” This year, Bradley will be competing in the Bassmaster Opens and the Weekend Series, contests typically dominated by men. Bradley’s favorite waters for fishing are on the Rappahannock River, not far from the GEICO regional office where she works in Fredericksburg, Va. There, she reeled in an award-winning 5.5-pound largemouth bass, the biggest catch of 2009 on that river.
We wish her all the best in her quest toward the championship. Let us know if you like to fish and what some of your favorite places are!