Tag: Great Depression

GEICO: 75 years young today!

By on September 9, 2011 at 8:43 AM

Strike up the band and let’s get this party started! It’s GEICO’s birthday today! Yes, the company Leo Goodwin had the nerve to launch during the Great Depression is now 75 years young. I say young because, unlike some septuagenarians, GEICO still acts like a brash upstart in many ways. Our ads amuse some and […]

Posted in: Marketing & Communications


There’s nothing you can’t do – just look at the Goodwins

By on September 29, 2010 at 3:55 PM

We celebrated Founders Day at GEICO last week. We spent the lunch hour playing goofy games and enjoyed some light refreshments in the dining hall (yes, GEICO is that kind of company). Hokey? Maybe. But to me, Founders Day means much more than this. When we launched this blog back in March, I told you […]

Posted in: Odds & Ends