Tag: Goodwin

Memory of the Month: GEICO, a groundbreaking company

By on July 24, 2014 at 11:48 AM

Each month, we share an image from GEICO’s past and invite you to exercise your caption-writing skills. On this very day, 57 years ago, GEICO’s founder, Leo Goodwin, sank a shovel into the earth to begin (symbolically, at least) construction of the building that would become GEICO’s new headquarters. With his business steadily growing since […]

Posted in: Working at GEICO


Memory of the Month: the man in the middle

By on September 27, 2013 at 4:08 PM

Each month, we share an image from GEICO’s past and invite you to exercise your caption-writing skills. Earlier this month, as we do every year, we celebrated GEICO’s birthday. It has been 77 years since the company’s founder, Leo Goodwin, pulled up stakes in Fort Worth, Texas, and moved the brand-new Government Employees Insurance Company […]

Posted in: Odds & Ends, Working at GEICO


GEICO: 75 years young today!

By on September 9, 2011 at 8:43 AM

Strike up the band and let’s get this party started! It’s GEICO’s birthday today! Yes, the company Leo Goodwin had the nerve to launch during the Great Depression is now 75 years young. I say young because, unlike some septuagenarians, GEICO still acts like a brash upstart in many ways. Our ads amuse some and […]

Posted in: Marketing & Communications


Memory of the Month: All for one, and one for all!

By on April 28, 2011 at 4:09 PM

In honor of GEICO’s 75th anniversary, we’re sharing an image from GEICO’s past each month this year and inviting you to exercise your caption-writing skills. GEICO started as a family business – newlyweds Leo and Lillian Goodwin got the company off the ground, and Leo Jr. was a GEICO employee for a time as well. […]

Posted in: Odds & Ends