Tag: Goodwin
GEICO: 75 years young today!
By Greg Marsh on September 9, 2011 at 8:43 AM
Strike up the band and let’s get this party started! It’s GEICO’s birthday today! Yes, the company Leo Goodwin had the nerve to launch during the Great Depression is now 75 years young. I say young because, unlike some septuagenarians, GEICO still acts like a brash upstart in many ways. Our ads amuse some and [...]
Posted in: Marketing & Communications
Memory of the Month: All for one, and one for all!
By Greg Marsh on April 28, 2011 at 4:09 PM
In honor of GEICO’s 75th anniversary, we’re sharing an image from GEICO’s past each month this year and inviting you to exercise your caption-writing skills. GEICO started as a family business – newlyweds Leo and Lillian Goodwin got the company off the ground, and Leo Jr. was a GEICO employee for a time as well. [...]
Posted in: Odds & Ends
