Tag: GEICO History

Memory of the Month: Giving what we can

By on November 28, 2012 at 11:14 AM

Each month, we share an image from GEICO’s past and invite you to exercise your caption-writing skills. GEICO has always been about service to the customer, first and foremost. When it comes to delivering on the promise we make when policyholders purchase our products, we give them our best. But giving is a big part […]

Posted in: Odds & Ends

Memory of the Month: Anchors aweigh!

By on September 28, 2012 at 2:37 PM

Each month, we share an image from GEICO’s past and invite you to exercise your caption-writing skills. Based on some of the legends I’ve heard about long-ago goings-on in this fountain, which still graces the corporate headquarters, whatever this young woman is up to seems pretty benign. It appears she’s christening a model sailboat that’s […]

Posted in: Odds & Ends

Happy birthday to us! GEICO is 75 years young

By on May 6, 2011 at 7:44 AM

See that fancy banner at the top of the page? We added it to celebrate our 75-year history. I actually wanted cake and ice cream, but I settled for the banner. Want to learn about how we got to where we are today? Take a road trip that starts from our humble beginnings in 1936 […]

Posted in: Marketing & Communications, Odds & Ends

There’s nothing you can’t do – just look at the Goodwins

By on September 29, 2010 at 3:55 PM

We celebrated Founders Day at GEICO last week. We spent the lunch hour playing goofy games and enjoyed some light refreshments in the dining hall (yes, GEICO is that kind of company). Hokey? Maybe. But to me, Founders Day means much more than this. When we launched this blog back in March, I told you […]

Posted in: Odds & Ends

The Gecko: A retrospective

By on April 26, 2010 at 9:03 AM

Part 2: ‘If you can’t beat ’em, join ’em.’ The Gecko has come a long way since his first appearance in the spring of 1999.  After a few years of futile efforts to explain that he was not GEICO, in 2002 the Gecko decided “if you can’t beat ’em, join ’em.” He auditioned to become […]

Posted in: Marketing & Communications

What you didn’t know about GEICO

By on March 18, 2010 at 8:03 AM

Here’s a little tidbit that you may not know about GEICO. We are a wholly-owned subsidiary of Berkshire Hathaway. What’s Berkshire Hathaway? Well, you may not be familiar with Berkshire, but I’m sure you’re familiar with its owner, renowned investor Warren Buffett. Yep, that’s right, the Gecko and the Caveman are in cahoots with Mr. […]

Posted in: Odds & Ends

How it all began

By on March 4, 2010 at 8:48 AM

Imagine yourself in the mid-1930s – the Great Depression – as a 50-ish mid-level insurance executive in Fort Worth, Texas. You’ve gone as far as you can go in your company – it only allows ex-military folks to hold the top jobs, and you never served. What do you do? That was the situation Leo […]

Posted in: Odds & Ends