Tag: GEICO Gecko

Behind the Scenes

By on January 6, 2012 at 8:17 AM

Ever watch a favorite GEICO commercial  and think, “Who comes up with these ideas?” GEICO Now goes straight to the source and talks to the creative director behind some of GEICO’s most loveable characters—from the Gecko to the guinea pigs. He dishes about the Gecko’s origins, how one GEICO character got his own ABC sitcom, […]

Posted in: Marketing & Communications


Gecko Portrait featured in New York City art gallery

By on December 16, 2011 at 8:09 AM

When the Gecko began his journey across America, he knew it would take him from sea to shining sea and through amber waves of grain. No one could have predicted that it would take him into one of New York City’s eminent art galleries. This month, The Kathleen Cullen Fine Arts gallery will feature a […]

Posted in: Marketing & Communications


Happy birthday to us! GEICO is 75 years young

By on May 6, 2011 at 7:44 AM

See that fancy banner at the top of the page? We added it to celebrate our 75-year history. I actually wanted cake and ice cream, but I settled for the banner. Want to learn about how we got to where we are today? Take a road trip that starts from our humble beginnings in 1936 […]

Posted in: Marketing & Communications, Odds & Ends


GEICO Gecko hands out advice in iAd

By on October 21, 2010 at 7:37 AM

Kathleen M., guest blogger, marketing The Gecko has found a new home on your iPhone. He and his Wheel of Wisdom are appearing in apps on an iPhone near you, thanks to GEICO signing on as a charter iAd advertiser with Apple. Users who stumble upon the ad will be invited to spin the game-show wheel […]

Posted in: Marketing & Communications


The Gecko: A retrospective

By on April 26, 2010 at 9:03 AM

Part 2: ‘If you can’t beat ’em, join ’em.’ The Gecko has come a long way since his first appearance in the spring of 1999.  After a few years of futile efforts to explain that he was not GEICO, in 2002 the Gecko decided “if you can’t beat ’em, join ’em.” He auditioned to become […]

Posted in: Marketing & Communications


The Gecko: A retrospective

By on April 2, 2010 at 9:17 AM

At first, the Gecko just wanted to clear up the confusion about the correct pronunciation of “GEICO.” Part 1: Born on a napkin, reptile just wanted to be left alone People have many questions about our fine green friend, so I thought it would be appropriate to share a little “Gecko history.” GEICO (the acronym […]

Posted in: Marketing & Communications


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