Tag: GEICO Commercial
The GEICO Gecko goes behind the scenes
By Andrew Kauz on January 10, 2013 at 9:38 AM
How is a GEICO commercial made? What is it like to be the world’s most famous gecko? To answer these questions – and many more – the Gecko is taking you behind the scenes in his latest set of GEICO commercials. Taking a break from highlighting our 97% customer satisfaction rating, the Gecko denounces the [...]
Posted in: Marketing & Communications
GEICO customer service brings delight to the masses
By Andrew Kauz on November 30, 2012 at 2:39 PM
Every day, GEICO associates all across the country are charged with a delightful duty: providing excellent customer service. In fact, delighting customers is a big deal for the company – so much so that we’re not happy just delighting the customers we talk to on the phone. Now, you can experience the delight of GEICO’s [...]
Posted in: Marketing & Communications
The happiness continues with Christopher Columbus and Bodybuilders
By Andrew Kauz on August 29, 2012 at 6:28 AM
Gallagher looked pretty happy smashing watermelons at a farmers market, but he’s not the only one basking in the glee of improbable situations. A delighted bodybuilder and an overexcited explorer are the latest to join the party in two new GEICO commercials, suggesting yet more ways to enjoy a level of happiness that almost compares [...]
Posted in: Marketing & Communications
GEICO makes me happier than …
By Andrew Kauz on July 27, 2012 at 7:44 AM
Here at GEICO, we hear stories every day about people who have switched to GEICO; they love to share how much they saved via Facebook and Twitter. That got us thinking: sure, switching to GEICO could make people pretty happy, but how happy? That’s the question we’re hoping to answer with a new set of [...]
Posted in: Marketing & Communications
The Gecko in the Land of the Looney Tunes
By Andrew Kauz on June 25, 2012 at 11:48 AM
The American Southwest is the land of tumbleweeds, cacti – and falling pianos, if the Gecko’s newest television commercial is any indication. As he continues to make his way across the country on his epic journey, he has now found his way into the cartoonish landscape home to Wile E. Coyote and the Road Runner. [...]
Posted in: Marketing & Communications
Use your Klout to help the Gecko
By Andrew Kauz on April 10, 2012 at 1:56 PM
If the Gecko ended up in a hotel room with a kangaroo and Richard Simmons, there must have been some other strange things that happened during his trip to Las Vegas, right? There’s a whole set of interesting photos to be found out there, and you might receive some in your mailbox if you’ve got [...]
Posted in: Marketing & Communications
Savings never tasted so good
By Andrew Kauz on April 4, 2012 at 2:33 PM
“Is this your first car insurance taste test?” asks the host of what is indeed the world’s first car insurance taste test, the newest series of GEICO commercials. The spots pit the sweet taste of GEICO’s savings and service against the harsh tang of its competitors, the latter generating a variety of surprising reactions. The [...]
Posted in: Marketing & Communications
Learn the Gecko’s Texas two-step and submit your own video
By Andrew Kauz on January 27, 2012 at 2:28 PM
It seems like only yesterday that the Gecko visited a Texas honky-tonk bar and busted some moves the likes of which had never been busted by humankind or geckokind. In fact, his dancing prowess has inspired a sudden new movement online: The Gecko’s Texas Dance Party. Sadly, the Gecko can’t visit everyone on his journey [...]
Posted in: Marketing & Communications, On the Web
Behind the Scenes
By John Fonville on January 6, 2012 at 8:17 AM
Ever watch a favorite GEICO commercial and think, “Who comes up with these ideas?” GEICO Now goes straight to the source and talks to the creative director behind some of GEICO’s most loveable characters—from the Gecko to the guinea pigs. He dishes about the Gecko’s origins, how one GEICO character got his own ABC sitcom, [...]
Posted in: Marketing & Communications
Bro a ’stache with the GEICO BroStache mobile and Facebook apps.
By Zev Kanter on June 2, 2011 at 7:24 AM
Let’s face it: growing a mustache is hard. Some of us are whisker-challenged. Others might not have time to grow a mustache. And still others might have jobs that require them to be as clean-shaven as a baby. So why grow a ’stache when you can bro a ’stache? Thanks to GEICO you can now [...]
Posted in: On the Web
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