Tag: Gecko

geico.com has a fancy new look

By on September 19, 2012 at 4:51 PM

We’ve been working hard to bring you an easier, more streamlined experience on geico.com. The new design makes it simpler to log in, pay a bill or get an ID card. You’ll also see a whole new color scheme and still be greeted by the loveable Gecko.   It’s all about making your online experience […]

Posted in: Marketing & Communications, On the Web


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Maxwell needs your vote

By on September 14, 2012 at 4:45 PM

Maxwell, the piggy who got his start going “Weeeee! Weeeeee!” all the way home in a GEICO ad and has since appeared in several more spots, is now a candidate for Favorite Ad Icon of the Year. But Maxwell won’t be able to defeat his rivals – who include that salesgirl from another insurer – […]

Posted in: Marketing & Communications


The Gecko takes a social media trip across America

By on November 29, 2011 at 3:33 PM

How long would it take a gecko to travel from sea to shining sea? While GEICO’s new commercials may offer brief glimpses into the Gecko’s journey across America (so far leading him from the office parking lot to New York City and Texas), his journey will be far more comprehensive and interactive online thanks to […]

Posted in: Marketing & Communications


Geocaching with the Gecko (and 5 million others)

By on August 18, 2011 at 7:38 AM

Until a few weeks ago, I’d never heard of geocaching. Someone mentioned in a meeting that GEICO was doing a “Find the Gecko” geocaching promotion, and the idea was met with confused stares. Somehow I had never met one of the 5 million people worldwide who already participate. After a little research, I ended up […]

Posted in: Odds & Ends, On the Web


The Gecko: A retrospective

By on April 26, 2010 at 9:03 AM

Part 2: ‘If you can’t beat ’em, join ’em.’ The Gecko has come a long way since his first appearance in the spring of 1999.  After a few years of futile efforts to explain that he was not GEICO, in 2002 the Gecko decided “if you can’t beat ’em, join ’em.” He auditioned to become […]

Posted in: Marketing & Communications


The Gecko: A retrospective

By on April 2, 2010 at 9:17 AM

At first, the Gecko just wanted to clear up the confusion about the correct pronunciation of “GEICO.” Part 1: Born on a napkin, reptile just wanted to be left alone People have many questions about our fine green friend, so I thought it would be appropriate to share a little “Gecko history.” GEICO (the acronym […]

Posted in: Marketing & Communications


Did you see that GEICO commercial where …?

By on March 29, 2010 at 7:23 AM

Guest Blogger: Marta C., event coordinator in Lakeland, FL Everyone has an opinion about GEICO’s advertising and believe me, they aren’t shy about sharing. It makes me smile to hear strangers discussing GEICO commercials when they don’t know I work for the company. Although insurance may not be the most exciting topic, GEICO has made […]

Posted in: Marketing & Communications


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