Tag: Gecko

The Gecko: A retrospective

By on April 26, 2010 at 9:03 AM

Part 2: ‘If you can’t beat ’em, join ’em.’ The Gecko has come a long way since his first appearance in the spring of 1999.  After a few years of futile efforts to explain that he was not GEICO, in 2002 the Gecko decided “if you can’t beat ’em, join ’em.” He auditioned to become […]

Posted in: Marketing & Communications


The Gecko: A retrospective

By on April 2, 2010 at 9:17 AM

At first, the Gecko just wanted to clear up the confusion about the correct pronunciation of “GEICO.” Part 1: Born on a napkin, reptile just wanted to be left alone People have many questions about our fine green friend, so I thought it would be appropriate to share a little “Gecko history.” GEICO (the acronym […]

Posted in: Marketing & Communications


Did you see that GEICO commercial where …?

By on March 29, 2010 at 7:23 AM

Guest Blogger: Marta C., event coordinator in Lakeland, FL Everyone has an opinion about GEICO’s advertising and believe me, they aren’t shy about sharing. It makes me smile to hear strangers discussing GEICO commercials when they don’t know I work for the company. Although insurance may not be the most exciting topic, GEICO has made […]

Posted in: Marketing & Communications


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