Tag: Gecko commercial
The Gecko: A retrospective
By Guest Blogger on April 26, 2010 at 9:03 AM
Part 2: ‘If you can’t beat ’em, join ’em.’ The Gecko has come a long way since his first appearance in the spring of 1999. After a few years of futile efforts to explain that he was not GEICO, in 2002 the Gecko decided “if you can’t beat ’em, join ’em.” He auditioned to become [...]
Posted in: Marketing & Communications
The Gecko: A retrospective
By Guest Blogger on April 2, 2010 at 9:17 AM
At first, the Gecko just wanted to clear up the confusion about the correct pronunciation of “GEICO.” Part 1: Born on a napkin, reptile just wanted to be left alone People have many questions about our fine green friend, so I thought it would be appropriate to share a little “Gecko history.” GEICO (the acronym [...]
Posted in: Marketing & Communications
