Tag: Gecko commercial

The Gecko: A retrospective

By on April 26, 2010 at 9:03 AM

Part 2: ‘If you can’t beat ’em, join ’em.’ The Gecko has come a long way since his first appearance in the spring of 1999.  After a few years of futile efforts to explain that he was not GEICO, in 2002 the Gecko decided “if you can’t beat ’em, join ’em.” He auditioned to become […]

Posted in: Marketing & Communications


The Gecko: A retrospective

By on April 2, 2010 at 9:17 AM

At first, the Gecko just wanted to clear up the confusion about the correct pronunciation of “GEICO.” Part 1: Born on a napkin, reptile just wanted to be left alone People have many questions about our fine green friend, so I thought it would be appropriate to share a little “Gecko history.” GEICO (the acronym […]

Posted in: Marketing & Communications