Memory of the Month: Anchors aweigh!

By on September 28, 2012 at 2:37 PM

Posted in: Odds & Ends

Each month, we share an image from GEICO’s past and invite you to exercise your caption-writing skills.

GEICO fountainBased on some of the legends I’ve heard about long-ago goings-on in this fountain, which still graces the corporate headquarters, whatever this young woman is up to seems pretty benign. It appears she’s christening a model sailboat that’s about to venture out upon the bounding main – and risk another soaking under the many jets of water.

These days, of course, GEICO can help people obtain boat insurance to protect human-sized boats and their owners. But back then, that wasn’t the case, so if this boat met an untimely end in the rough waters of the fountain, its owner would have to bear the full expense.

What’s your best guess as to what’s going on here?

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geico.com has a fancy new look

By on September 19, 2012 at 4:51 PM

Posted in: Marketing & Communications, On the Web

We’ve been working hard to bring you an easier, more streamlined experience on geico.com.

The new design makes it simpler to log in, pay a bill or get an ID card. You’ll also see a whole new color scheme and still be greeted by the loveable Gecko.  

It’s all about making your online experience a little easier. At the risk of once again offending the cavemen, I won’t even say how easy it is. Check out the new www.geico.com and let us know what you think.

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Maxwell needs your vote

By on September 14, 2012 at 4:45 PM

Posted in: Marketing & Communications

Maxwell, the piggy who got his start going “Weeeee! Weeeeee!” all the way home in a GEICO ad and has since appeared in several more spots, is now a candidate for Favorite Ad Icon of the Year. But Maxwell won’t be able to defeat his rivals – who include that salesgirl from another insurer – and join the Gecko as a winner of this contest without your help. And you have until the end of this month to vote, so vote early and often for Maxwell, so he can go “Weeeee! Weeeeee!” all the way home to victory! That’s right — unlike in that other upcoming national election, you can vote as many times as you want to for Maxwell!

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Get ready for fall with geiconow.com

By on September 7, 2012 at 4:33 PM

Posted in: Marketing & Communications

The kids are back at school, the leaves are changing color and autumn adventures await. Let the fall hues inspire a few updates to your home decor. At GEICO Now, we suggest six easy, affordable ways to infuse your space with the warmth of the season, including do-it-yourself door wreaths and clever uses for leftover wallpaper.

For an outdoor activity that’s simply “fall-tastic,” go apple-picking. Start with a list of our five favorite apple orchards across the country. Tell us about your favorite kind of apple in our comments section, and stock up on a bushel or two.

Fall in love with autumn at geiconow.com.

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Memory of the Month: Office Space?

By on August 30, 2012 at 2:54 PM

Posted in: Odds & Ends

Each month, we share an image from GEICO’s past and invite you to exercise your caption-writing skills.

If you’ve ever thought you deserved a bigger office, just take a look at this guy. He has all the room in the world, but where? I guess the company had a challenge finding adequate space for the gigantic piece of equipment that is this fellow’s workstation; it looks like he’s literally in a boiler room. And it appears his nearest neighbors might be on another floor of the building.

So what do you think is going on here? (I’m reminded of the movie “Office Space,” in which the Milton Waddams character who’s so attached to his stapler keeps getting moved into smaller, less desirable quarters. Let’s hope they never turned the lights out on this guy.)

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The happiness continues with Christopher Columbus and Bodybuilders

By on August 29, 2012 at 6:28 AM

Posted in: Marketing & Communications

Gallagher looked pretty happy smashing watermelons at a farmers market, but he’s not the only one basking in the glee of improbable situations. A delighted bodybuilder and an overexcited explorer are the latest to join the party in two new GEICO commercials, suggesting yet more ways to enjoy a level of happiness that almost compares to the elation experienced by those who save money switching to GEICO.

We join our bodybuilder in the middle of a busy New York thoroughfare, flexing as drivers wait for their turn to navigate the intersection. All this is done in the name of directing traffic, and the wide grin suggests that he’s more than a little excited at the opportunity to show off his hard work with each point and wave.

And what of our overexcited explorer? It’s Christopher Columbus, of course, sailing the seas in search of new lands. Well, in this case, sailing isn’t quite the appropriate term. Equipped with a trio of speedboats, perhaps “cruising” or “motoring” might be more accurate. Either way, he sure does look happy.

What may be next in the pursuit of happiness? We’ll just have to wait and see.

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Best music venues in America: Red Rocks Amphitheatre

By on August 16, 2012 at 7:40 AM

Posted in: Odds & Ends

Red Rocks AmphitheatreThis blog series will take a look at the best music venues across the country – from the best acoustics to the most breathtaking scenery.

Located in Morrison, Colo., Red Rocks Park and Amphitheatre is one of the most stunning music venues in the world. The impressive summer lineup draws fans from thousands of miles away each concert season.

The Sights

The 300-ft. sandstone rock formations, Ship Rock and Creation Rock, provide acoustic perfection for any performance. The seating capacity is just 9,450, and there isn’t a bad seat in the “house.” In fact, you can see the Denver city lights from the top of the bleachers at night.

Surrounding the amphitheatre is 868 acres of hiking, climbing, wildlife and geological wonders, making Red Rocks the perfect vacation destination.

The Sounds

The earliest rock-and-roll performance at Red Rocks was by The Beatles on Aug. 26, 1964. Legendary acts such as Jimi Hendrix and the Grateful Dead named this one of their favorite places to play. It has been host to every genre of music.

There’s still plenty of time to make the trek to the mountains to catch a show this year. Pretty Lights, Gotye, Mumford and Sons, Wiz Khalifa & Mac Miller, Train, Further, and Peter Gabriel are just some of the acts making their way to “The Rocks” in the next two months.

Want to see more?

Can’t make the trip to Colorado? You can still hear and see what all the fuss is about with full length concert videos from U2, Fleetwood Mac, The Moody Blues, The Dave Matthews Band and many more.

Head over to redrocksonline.com for the complete concert schedule and park activities.

Have you been to Red Rocks? Tell us your story in the comments!

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Nighttime adventures with GEICO Now

By on August 9, 2012 at 3:27 PM

Posted in: Odds & Ends

stargazing with telescopeStargazing, anyone? Whether you’re in the city or cruising the countryside, you can’t deny the beauty of a twinkling night sky. In the new issue of GEICO Now, you’ll learn about four star parties across the country, where you can explore the sky with high-powered telescopes and the help of your fellow amateur astronomers.

After you’ve searched the skies, continue the after-dark party with five favorite all-night hot spots. From glow-in-the-dark bowling to camping under a moon rocket, these places are tons of fun and nearly rival GEICO for 24-hour service.

Celebrate the nightlife at geiconow.com, and tell us about your top after-hours haunts in the comments.

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Memory of the Month: Break time?

By on July 31, 2012 at 8:43 AM

Posted in: Odds & Ends

Each month, we share an image from GEICO’s past and invite you to exercise your caption-writing skills.

It’s 10:55 – do you know where your colleagues are? Your typical GEICO associate is a hard-working, dedicated professional, committed to providing you, the customer, with the best possible service. The woman in the foreground of this photo appears to be just that sort, and the room she’s in is clearly designed to accommodate many more like her. But where are they?

If this were a nighttime photo, you might expect a mostly empty room, but the bright light from the windows – not to mention the clock in the top left corner – says, “mid-day.” And yet the woman seems to have the place mostly to herself. You can imagine her looking around and saying, “Where’d everybody go?”

Perhaps you can answer that question for her in the comments.

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GEICO makes me happier than …

By on July 27, 2012 at 7:44 AM

Posted in: Marketing & Communications

Here at GEICO, we hear stories every day about people who have switched to GEICO; they love to share how much they saved via Facebook and Twitter. That got us thinking: sure, switching to GEICO could make people pretty happy, but how happy?

That’s the question we’re hoping to answer with a new set of commercials that have already started showing up on your TV. We’re calling it “Happier Than …” It’s a way to bring some happiness to your TV screen and let you know just how happy you could be by switching to GEICO.

Our first commercial here stars the famous Gallagher – you know, the one who hits watermelons with a huge mallet. In answering the question, “How happy are people who switch to GEICO,” we hear the first of many responses: happier than Gallagher at a farmers market. What other source of happiness will appear? You’ll see many more soon, but one involves a famous explorer of the new world.

So, what does GEICO make you happier than? Let us know on Facebook, Twitter, or right here in the comments.


 

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