GEICO More connects with customers

By on March 23, 2015 at 3:44 PM

Posted in: Marketing & Communications

GMoreMost people know GEICO for its commercials touting savings on car insurance, but the company is much more than affordable rates and lovable ad icons. Welcome to GEICO More, a new online branding and content hub designed to serve customer needs through insightful tips and inspirational storytelling.

Many people think insurance is a bland, impersonal subject, until they need it – then insurance becomes extremely personal. GEICO More tells related stories and provides useful tips about how insurance works and fits in your life, helping customers understand how these products are used to protect assets and provide peace of mind.

“We want our customers to get out there and enjoy life; that’s the point of having good insurance,” said Julia Dubner, creative services director. “GEICO More is a conduit, a meeting place, for customers to engage with aspects of the brand that interest them, and better understand how GEICO protects their lifestyles now and in the future.”

To put it simply, when you need to know more about GEICO, check out GEICO More.

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Big fish in a big pond: Walker’s a lifesaver at GEICO Bassmaster Classic

By on March 20, 2015 at 10:22 AM

Posted in: Odds & Ends

Bassmaster Walker awardWhile it was a little chilly on opening day, anglers from all over the world converged at South Carolina’s Lake Hartwell in late February for the 2015 GEICO Bassmaster Classic. GEICO-sponsored David Walker and Mike McClelland were among the dozens who took to the water for three days in the hopes of catching the biggest bass and/or the most bass (by weight).

McClelland finished in 8th place, but it was Walker who earned perhaps the highest honor, for something other than his fishing skills. On the last day of practice, Walker pulled a drowning man from 40-degree water after his boat sank on Lake Hartwell, possibly saving his life. The U.S. Army Corps of Engineers presented Walker with an award for his heroic effort on the water.

On Sunday, Feb. 22, South Carolina native Casey Ashley took home the coveted Classic trophy after catching bass totaling 50.1 pounds. GEICO was ever-present at the event, giving away tickets to the exclusive area in front of the stage and handing out goodies. Want to hang out with us? The GEICO RV will be rolling around to cities and events around the country all year, so check out the schedule and join us!

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Making seconds count: behind GEICO’s unskippable ads

By on March 19, 2015 at 12:07 PM

Posted in: Marketing & Communications

You choose a video, and then – BAM – an ad pops up, blocking your immediate access to visual delight. What do you do?

Hover over “Skip” for 5, 4, 3, 2… but wait! It’s already over! Phew. GEICO’s latest online ad campaign makes a dreaded pre-roll ad seem like a breath of fresh air, since the ad’s message is delivered right at the beginning; the rest is pure entertainment.

But what goes into making unskippable ads? The recipe calls for straight faces, suppressed laughter and impressive willpower! Here’s what you didn’t see behind the scenes and on set:

  • A custom remote-controlled vacuum cleaner was built for the Cleaning Crew ad enabling it to zip around and wreak havoc.
  • Bolt, the large and very hungry St. Bernard, had a body double in case he got fed up (pun intended) with the food takes. The stand-in, much to his chagrin, wasn’t needed.
  • Speaking of takes, Bolt starred in 15 in order to get the perfect shot. Beethoven would be proud. On the last take, Bolt just went after it, which resulted in the extended, and most popular, cut… and one happy hound. The knocked-over salad and spilled milk were all unplanned, but Bolt’s favorite snack was definitely the meatballs.
  • The high-five guys were suspended for 56 seconds in harnesses before the camera cut, all with the help of apple boxes. The longest they went without apple boxes was 24 seconds.
  • Aside from a few blinks here and there, the elevator business men were staring pros! We all know what a lengthy smile can do to your cheeks!

Check out all the Unskippable Ads on YouTube and tell us which one is your favorite!

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Memory of the Month: luck of the Irish

By on March 18, 2015 at 10:14 AM

Posted in: Working at GEICO

MoMarchEach month, we share an image from GEICO’s past and invite you to comment or exercise your caption-writing skills.

I started my GEICO career some 21 years after this woman ascended to the throne of GEICO’s Irish Fellowship Club. Here, she’s apparently dictating some royal edict to her court scribe. What her other duties and responsibilities as queen may have been, I can only guess, because by 1984, the Irish Fellowship Club had either ceased to exist, or it had gone so far underground that I never heard of it.

My money’s on the former fate, because Jack Byrne was GEICO’s CEO during my first year here. Jack didn’t hail from the Emerald Isle, but he was as Irish as an American can be, and if there WAS an Irish Fellowship Club at GEICO then, he would surely have been among its most prominent members. And I, as a writer for the employee tabloid, would have known about it.

We may not celebrate GEICO associates’ Irish heritage these days (except on March 17, of course, when everyone’s Irish), but we celebrate many other cultures – Black History, Diwali, Asian Pacific Islander, Caribbean, Hispanic Heritage, and more. We’re proud of our diverse associate population, and we enjoy the sights, sounds and flavors of ALL their cultures.

I’m particularly partial to the Diwali and Caribbean celebrations – so colorful, and such great music! How about you? Other than your own heritage, which ones do you most enjoy?

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Irish eyes are smiling … when everyone has a safe and enjoyable St. Patrick’s Day

By on March 13, 2015 at 2:09 PM

Posted in: Odds & Ends, Safety and Insurance Issues

SiSt. Patrick's Dayzzle up some corned beef and cabbage. Don your favorite green outfit, and don’t forget about that shamrock and the pot of gold. OK, I’ll stop with the St. Patrick’s Day stereotyping, but hey – it’s the one day everyone gets to be Irish, and we just want to make sure nobody takes the fun a wee bit too far.

Here are a couple things to be mindful of if you partake in the day’s revelries:

  • Good libations are a part of St. Patrick’s Day – that’s no secret. So, if you plan to drink, please don’t drive. Find a watering hole accessible by bus, subway or taxi to get your green beer.
  • If you’re heading off the beaten path and have to drive to your celebration, assign a designated driver. He or she will have to stick to soft drinks for this one – you can return the favor on Cinco de Mayo.
  • Remember to eat something with all that green beer. Three hearty helpings of corned beef and cabbage should do the trick.
  • If you’re driving around areas with lots of bars, stay extra alert. St. Patrick’s Day is a popular day for pub crawls, and the number of pedestrians out and about will sharply increase. In 2013, more than a third of pedestrian fatalities had a blood alcohol content of .08 percent or more.
  • If you’re a pedestrian, try to travel with a group and be aware of your surroundings. Always cross in a crosswalk when it’s clear, and never assume a driver will magically see you.

As you shake your shillelagh and do your best leprechaun impression, do remember to be careful, too, and the luck of the Irish will indeed stay on your side.

And, don’t count us out of the celebration, because green just might be our favorite color here at GEICO!

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On the road again: GEICO RV team rolling to an event near you

By on March 10, 2015 at 10:19 AM

Posted in: Marketing & Communications

???????????You get a special feeling when you are engulfed by a sea of travel trailers, motorhomes and campers as far as the eye can see. The sights and sounds provide participants with a unique experience cherished by legions of RV enthusiasts, who often drive hundreds of miles to attend NASCAR or RV events across the country.

If you have ever attended an RV showcase or been in the infield at a NASCAR race, you may well have seen GEICO’s own RV team hard at work. Well, the RV team is back in 2015, ready to hit the open road with a full schedule of events. The GEICO RV tour will launch at the Phoenix International Raceway in Avondale, Arizona, on March 13, and it will end at the Homestead-Miami Speedway in Homestead, Florida, on Nov. 20.

The tour will visit NASCAR, RV and motorcycle events across the country, and will feature a wide range of promotional activities. The RV team focuses on creating a great fan experience at each event, with an abundance of fun and excitement, music, prizes, cool vehicles, games and giveaways for RV fans.

Events like the Daytona 500 and the Sturgis motorcycle rally provide a perfect environment for GEICO to connect and interact with motorhome, RV and travel-trailer customers on a personal level and all in one place. For the RV team, it’s all about appealing to the throngs of RVers, letting them know that GEICO is here to serve all of their insurance needs.

Don’t miss the chance to see the “GEICO for your RV” Team in action at an event near you! Here is the 2015 RV tour schedule.

Phoenix International Raceway, Avondale, Arizona, March 13 – 15
FMCA’s 91st Family Reunion and Motorhome Showcase, Pomona, California, March 26 – 29
INTO (International) Area Rally, Shreveport, Louisiana, April 26 – 30
GEICO 500, Talladega, Alabama, May 1 – 3
Daytona 400, Daytona Beach, Florida, July 3 – 5
Sturgis Motorcycle Rally, Sturgis, South Dakota, Aug. 3 – 9
Watkins Glen Int’l, Watkins Glen, New York, Aug. 6 – 9
Bojangles Southern 500, Darlington, South Carolina, Sept. 3 – 6
Pennsylvania RV Show (Industry), Hershey, Pennsylvania, Sept. 14 – 15
Pennsylvania RV Show (Public), Hershey, Pennsylvania, Sept. 16 – 20
Chicagoland Speedway, Joliet, Illinois, Sept.17 – 20
Talladega Superspeedway, Talladega, Alabama, Oct. 22 – 25
Phoenix Int’l Raceway, Avondale, Arizona, Nov. 13 – 15
Homestead-Miami Speedway, Homestead, Florida, Nov. 20 – 22

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Downhill race day finds the Gecko on Pocono slopes

By on March 6, 2015 at 11:37 AM

Posted in: Marketing & Communications

SkiGecko2By guest blogger Mike Young, public relations

Geckos are only found in tropical locales, right? So wrong … if you’re the GEICO Gecko.

Recently, our jovial and amazingly athletic Gecko hit the slopes at Big Boulder in northeastern Pennsylvania’s Pocono Mountains for the first annual Mascot Mayhem Ski Race.

This comical caper pitted some of the region’s most popular branded mascots against each other in a friendly downhill ski race, and was the brainchild of radio personality John DeBella from Philadelphia’s Classic Rock 102.9 WMGK.

SkiGecko3The Gecko’s competitors included Swoops, representing my beloved Philadelphia Eagles; the Temple Owl, mascot for Temple University; Screw Ball from the Reading Fightin’s minor league baseball team; Phil E from Philly Pretzel Factory plus a cast of 10 more classic characters.

Against the white mountainside, fans were treated to a wash of colors that could give a jumbo box of crayons a run for its money. Shapes ranging from short and rotund to lean and lank clumsily cruised down the slope, and soon a clear winner emerged in the form of a sleek fox clad in neon green.

The champ ended up being Tricky from the Pocono Mountain Raceway. No fair! He had home-field advantage!

Nonetheless, Mascot Mayhem was a blast, and I do hope the Gecko makes a return trip next year. I think invitations should get air-mailed down to Disney, as well as to the Nationals’ Teddy Roosevelt, the Penn State Nittany Lion, Tony the Tiger and Mr. Peanut for the second annual Mascot Mayhem.

Tell us who you’d like to see race the gecko in the comments! He’d better start training now!

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New era dawns for better collision repair training

By on March 3, 2015 at 4:24 PM

Posted in: Claims, Working at GEICO

ADtrainingRhetorical question: If your brand new car breaks down and there’s no one with the training and skills to repair it, will you ever get it back from the shop? Well, thanks to a new approach to collision repair training, that head-scratcher might not be as much of a concern in the future.

Recently, GEICO representatives joined the ribbon-cutting celebration of an innovative new collision repair program at Fayetteville Technical Community College (FTCC) in North Carolina. Governor Pat McCrory also attended the event, calling the new program a “role model for the rest of the nation.”

The new FTCC program is designed to address a major skills gap in collision repair by training students in the auto industry with the latest technology. GEICO hopes to add future graduates of the FTCC program, including military members from nearby Fort Bragg and similar programs to its growing team of auto damage adjusters and auto damage management development candidates.

ADtraining2GEICO supports the FTCC and similar programs through a partnership with the Collision Repair Education Foundation (CREF), to which it donated $100,000 at the event.

GEICO also recently partnered with CREF to award grants for collision repair programs at four high school and college trade schools through CREF’s Ultimate Collision Education Makeover program. Hillsborough Community College in Tampa, Fla; Norwalk High School in Norwalk, Calif.; Texas State Tech College in Waco, Texas; and Wilson Technological Center in Dix Hills, N.Y., received the grants, which will allow them to purchase new collision tools, equipment and supplies.

Visit the Careers site on geico.com for more details about claims careers and the many other opportunities GEICO offers.

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Savings and safety make a winning combination for GEICO

By on February 27, 2015 at 2:14 PM

Posted in: Claims, Safety and Insurance Issues, Working at GEICO

SP2Award_JoeLacy_BobMedved_01-15-15 (2)GEICO is all about saving you money. Everybody knows that, as our commercials suggest. But I’ll bet you didn’t know this: For more than 10 years, GEICO Auto Repair Xpress shops and claims staff have been participating in environmental and safety training programs provided by S/P2.

In order to be a certified GEICO Auto Repair Xpress (ARX) shop, a minimum of one person at each shop must complete a comprehensive training program. Shop staff and GEICO claims staff go through pollution-prevention training and learn how to safely handle materials like paint, antifreeze and other shop chemicals. These programs ensure that we meet OSHA and EPA guidelines to protect you, our employees and the environment!

Earlier this year, S/P2 awarded GEICO with the Excellence in Safety in Pollution Prevention Award for our continued commitment to the cause. GEICO was the first major supporter of the S/P2 training, which has been adopted by automotive educational programs, automakers and other insurers.

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Art, news, music and dance featured as GEICO celebrates Black History Month

By on February 26, 2015 at 2:40 PM

Posted in: Odds & Ends, Working at GEICO

BHMplazaBy guest blogger Christine Tasher, public relations

GEICO is celebrating Black History Month through art, news, music and dance during February. Observances vary from location to location, but at its headquarters in Chevy Chase, Maryland, the opening ceremony featured a diversity choir, 17 voices strong, led by Virgil Crawford, a gifted pianist who performs in the D.C. area when he’s not analyzing systems for the company.

Associates enjoyed a breakfast while listening to such songs as “Lift Every Voice and Sing,” familiar to many GEICO associates who added their voices to the choir’s. The song was penned by James Weldon Johnson in 1900 on the occasion of Lincoln’s birthday. 

            “Lift every voice and sing,                                              

            ’Til earth and heaven ring,

            Ring with the harmonies of Liberty …”

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