Category: Marketing & Communications

Hey feds! Get half-price tickets to Washington Nationals games

By on May 2, 2012 at 9:40 AM

Baseball season’s in full swing, it’s time to celebrate … and save! Federal and military employees can get half off the purchase price on select Nationals tickets for choice home games. Why is GEICO doing this? Since 1936 the Government Employees Insurance Company (GEICO) has served the needs of federal and military employees, and this […]

Posted in: Marketing & Communications


Use your Klout to help the Gecko

By on April 10, 2012 at 1:56 PM

If the Gecko ended up in a hotel room with a kangaroo and Richard Simmons, there must have been some other strange things that happened during his trip to Las Vegas, right? There’s a whole set of interesting photos to be found out there, and you might receive some in your mailbox if you’ve got […]

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Savings never tasted so good

By on April 4, 2012 at 2:33 PM

“Is this your first car insurance taste test?” asks the host of what is indeed the world’s first car insurance taste test, the newest series of GEICO commercials. The spots pit the sweet taste of GEICO’s savings and service against the harsh tang of its competitors, the latter generating a variety of surprising reactions. The […]

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Advertising giants take a trip back to 1965 in Newsweek’s tribute to Mad Men

By on March 27, 2012 at 9:34 AM

There’s a lot to be said about GEICO’s commercials over the years, especially all the fun we’ve had with our beloved Gecko. But how would the Gecko fare in the golden age of 1960s advertising? Here’s your chance to find out – and express your opinion. This week’s issue of Newsweek celebrates the return of […]

Posted in: Marketing & Communications


GEICO’s got talent – [video]

By on March 23, 2012 at 7:41 AM

By guest blogger Shannon Smedstad, GEICO human resources Each year, GEICO associates look forward to our annual company meeting in February, and not just because there’s usually good news to share. One of the highlights in recent years has been the music video that kicks off the meeting. A few weeks later, we post the […]

Posted in: Marketing & Communications, Odds & Ends


Federal workers to face off for laughs in standup comedy contest

By on March 5, 2012 at 3:41 PM

The GEICO Gecko is known for his cheeky responses that make people laugh, so it’s fitting that after 75 years of providing many discounts and benefits for federal employees, GEICO will sponsor Funniest Fed®, a standup comedy contest for federal employees in the D.C. area. Starting in March, auditions for the contest begin and elimination […]

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GEICO teams up with National Geographic to save you money

By on February 21, 2012 at 10:11 AM

National Geographic has been telling the earth’s story in thoughtful articles and dazzling photographs for nearly 125 years. GEICO supports National Geographic’s efforts to raise awareness about our planet and the creatures that inhabit it – especially adorable geckos. You can help contribute to this effort and save money, too, by taking advantage of a […]

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Weaves, waffles and panthers in new ‘Easier Way to Save’ commercials

By on February 8, 2012 at 3:01 PM

What’s the craziest thing you’ve ever done to save money? That’s the question GEICO asks with its “Easier Way to Save” television campaign that has featured guinea pigs rowing a tiny boat and a day care run entirely by robots. Now, the zaniness is back with a new round of commercials that depicts even more […]

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Learn the Gecko’s Texas two-step and submit your own video

By on January 27, 2012 at 2:28 PM

It seems like only yesterday that the Gecko visited a Texas honky-tonk bar and busted some moves the likes of which had never been busted by humankind or geckokind. In fact, his dancing prowess has inspired a sudden new movement online: The Gecko’s Texas Dance Party. Sadly, the Gecko can’t visit everyone on his journey […]

Posted in: Marketing & Communications, On the Web


Behind the Scenes

By on January 6, 2012 at 8:17 AM

Ever watch a favorite GEICO commercial  and think, “Who comes up with these ideas?” GEICO Now goes straight to the source and talks to the creative director behind some of GEICO’s most loveable characters—from the Gecko to the guinea pigs. He dishes about the Gecko’s origins, how one GEICO character got his own ABC sitcom, […]

Posted in: Marketing & Communications


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