Category: Marketing & Communications
Gecko Portrait featured in New York City art gallery
By Andrew Kauz on December 16, 2011 at 8:09 AM
When the Gecko began his journey across America, he knew it would take him from sea to shining sea and through amber waves of grain. No one could have predicted that it would take him into one of New York City’s eminent art galleries. This month, The Kathleen Cullen Fine Arts gallery will feature a [...]
Posted in: Marketing & Communications
The Gecko takes a social media trip across America
By Andrew Kauz on November 29, 2011 at 3:33 PM
How long would it take a gecko to travel from sea to shining sea? While GEICO’s new commercials may offer brief glimpses into the Gecko’s journey across America (so far leading him from the office parking lot to New York City and Texas), his journey will be far more comprehensive and interactive online thanks to [...]
Posted in: Marketing & Communications
GEICO commercials: behind-the-scenes footage
By Nathan Erb on October 19, 2011 at 3:54 PM
One of the requests we always get is for more footage from your favorite commercials. With our latest round of commercials, we went beyond the 30-second TV spots you’ll see. There are pictures, outtakes and more new content on geico.com. If you haven’t yet seen some of the new “Easier Ways to Save” commercials, here [...]
Posted in: Marketing & Communications, On the Web
Guinea Pig Getaway – Watch the commercial; get the app
By Nathan Erb on October 13, 2011 at 9:42 AM
From our “Easier Ways to Save” ad campaign, we’re bringing you the next chapter in the saga about Guinea Pigs rowing a boat. In the commercial, a man tries to save money by teaching guinea pigs to row a boat to produce electricity. (Scroll down to watch the commercial!) Now, the Guinea Pigs have escaped [...]
Posted in: Marketing & Communications, On the Web
NASCAR’s chase for the Sprint Cup starts this Sunday in Chicago
By John Fonville on September 15, 2011 at 3:33 PM
Chicago is known for its hot dogs, skyscrapers and politicians (is that why they call it the “Windy City?”). On Sept. 18, the wind will really be whipping by as NASCAR kicks off its 2011 Sprint Cup Series Championship at the Chicagoland Speedway with the GEICO 400. ESPN will broadcast the event, and more than [...]
Posted in: Marketing & Communications
GEICO: 75 years young today!
By Greg Marsh on September 9, 2011 at 8:43 AM
Strike up the band and let’s get this party started! It’s GEICO’s birthday today! Yes, the company Leo Goodwin had the nerve to launch during the Great Depression is now 75 years young. I say young because, unlike some septuagenarians, GEICO still acts like a brash upstart in many ways. Our ads amuse some and [...]
Posted in: Marketing & Communications
GEICO football tour begins in Atlanta with Georgia-Boise State
By John Fonville on September 2, 2011 at 11:17 AM
The 2011 Best of Football Tour, presented by GEICO, kicks off this Saturday at the Georgia Dome in Atlanta, Ga., at the Chick-fil-A Kickoff Game, where the Boise State Broncos take on the University of Georgia Bulldogs. Come early to tailgate and look for the GEICO tent, where you can play games like “Finger Flick [...]
Posted in: Marketing & Communications
Pig tales
By Guest Blogger on August 1, 2011 at 12:01 PM
By: Heather Li, associate editor, GEICO Now magazine GEICO’s Piggy commercial was an instant favorite. Who could resist Maxwell’s infectious enthusiasm in the hilarious interpretation of the nursery rhyme “This Little Piggy Went to Market”? Piggy – GEICO Commercial We asked GEICO sales rep Thomas Shaw to explain how, with a little expert assistance, the [...]
Posted in: Marketing & Communications
Help us keep up the conversation
By Guest Blogger on July 12, 2011 at 7:24 AM
Guest contributor: Heather Li, associate editor, GEICO Now magazine A great magazine is about good storytelling. At GEICO Now, our staff works very hard every day to entertain and inform you. But magazines are not one-sided. What I love most about the glossy pages is they’re designed to inspire conversation. That’s why we’re always looking [...]
Posted in: Marketing & Communications, Odds & Ends, On the Web
Meet GEICO’s PGA golf pros
By Guest Blogger on May 19, 2011 at 11:04 AM
By: Guest blogger Heather Li, associate editor, GEICO Now magazine Happy Gilmore behaved badly on the links but he really knew how to connect with fans. GEICO sponsors six PGA players who also know how to reach out to fans—albeit with more respect for golf etiquette. To help, GEICO hosts 20 events each year where [...]
Posted in: Marketing & Communications
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