Category: Marketing & Communications

What’s ‘hump day’ really like at GEICO?

By on March 12, 2014 at 10:51 AM

By now, you have probably seen the GEICO “Hump Day” commercial. This clever 30-second ad has become a pop-culture hit with kids and adults alike, and has received more than 20 million views on the GEICO YouTube channel! These days, there isn’t a Wednesday that goes by without someone, somewhere hearing (or asking) the question, […]

Posted in: Marketing & Communications, Working at GEICO


Meet Deedre, a GEICO associate who makes things happen

By on March 6, 2014 at 11:14 AM

Recently, I was on a conference call with Deedre and was impressed with her level of enthusiasm for what she does at GEICO. Then when I learned about her career progression, I was wowed; Deedre has progressed from call center representative to directing hundreds of strategic marketing partnerships.                        Here is her GEICO story … Deedre […]

Posted in: Marketing & Communications, Working at GEICO


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This one’s for barking rights

By on January 29, 2014 at 12:22 PM

Animal Planet’s Puppy Bowl X comes to GEICO Stadium on Feb. 2 Have you noticed that GEICO has an affinity for animals? From the Gecko and Maxwell the pig to the rowing Guinea Pigs and the Camel, the company, its customers and associates have a general affection for critters. This February, that trend continues in […]

Posted in: Marketing & Communications, On the Web


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GEICO’s ‘Hump Day’ extravaganza hits the streets Nov. 13 – Wednesday, of course

By on November 12, 2013 at 12:27 PM

By guest blogger Tony Blue “Guess what day it is?” The catchy phrase used by the camel in GEICO’s “Hump Day” commercial has taken the country by storm; it has generated more than 17 million YouTube views. The TV spot is part of GEICO’s “Happier Than…” marketing campaign, which highlights the happiness of those who […]

Posted in: Marketing & Communications


Hey, students! GEICO wants you to create the next ‘Don’t Drive Distracted’ music video and T-shirt

By on November 1, 2013 at 2:22 PM

GEICO’s annual safety contest is now underway! This year, we’re challenging students to use their creative skills to help spread awareness about the dangers of distracted driving through two new contests – music video and T-shirt design. High school students (grades 9-12) are eligible to create their own “Don’t Drive Distracted” music video using one […]

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Waving the flag at the GEICO 400

By on October 2, 2013 at 4:08 PM

A couple of weeks ago, NASCAR’s “Chase for the Sprint Cup” motored through Joliet, Ill., for the GEICO 400 at Chicagoland Speedway. Persevering through tough, wet conditions and a more than five-hour rain delay, Matt Kenseth beat his competition to the checkered flag to take home first place. As the race’s sponsor, GEICO was out […]

Posted in: Marketing & Communications


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GEICO announces winners of 2012-2013 National Safety Poster and Video Contest

By on May 15, 2013 at 2:36 PM

After poring through hundreds of submissions from across the country, the judges of GEICO’s  2012-2013 National Safety Poster and Video Contest  tallied their votes and selected the 18 winners of this year’s contest: Safety Poster Contest: Kiani Alvarez-Ranan, Kapolei, Hawaii Joy Chen, East Brunswick, N.J. Paul Gellerman, Grand Forks, N.D. Sarah Gellerman, Grand Forks, N.D. […]

Posted in: Marketing & Communications, Odds & Ends


GEICO introduces Garden Gnome Insurance: protection for your gnome, sweet gnome

By on April 1, 2013 at 7:04 AM

You’d be surprised how many weird insurance policies there are. Alien abduction insurance, for example, is real. GEICO doesn’t offer it, however, because we’ve been focusing our research on a much more practical product: Garden Gnome Insurance. You might not think you need Garden Gnome Insurance. But, I’m sure the first victim of a garden […]

Posted in: Marketing & Communications, Odds & Ends, Sales and Service


Don’t miss Free Family Nights at the National Children’s Museum

By on January 17, 2013 at 2:52 PM

If you’re looking for a place to take children to have fun, play and learn something new at no cost, then GEICO has an answer – at least for one night a month. GEICO is sponsoring Free Family Nights at the new National Children’s Museum at the National Harbor, located just outside Washington, D.C. Starting […]

Posted in: Marketing & Communications


The GEICO Gecko goes behind the scenes

By on January 10, 2013 at 9:38 AM

How is a GEICO commercial made? What is it like to be the world’s most famous gecko? To answer these questions – and many more – the Gecko is taking you behind the scenes in his latest set of GEICO commercials. Taking a break from highlighting our 97% customer satisfaction rating, the Gecko denounces the […]

Posted in: Marketing & Communications


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