Category: Marketing & Communications

That GEICO Gecko gets around

By on September 3, 2014 at 9:10 AM

Between hobnobbing with celebrities, making guest appearances at huge national events and interacting with his legion of fans, life is pretty good for the GEICO Gecko. Adults love him for helping them save on insurance, and children … well, they mostly love giving him a big hug. While his schedule can be quite hectic, the […]

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Motorcycle fans revving up for some fun at Sturgis

By on August 1, 2014 at 10:54 AM

By guest blogger Poojah Ganesh A city with fewer than 7,000 residents, Sturgis, South Dakota, sits amid serene mountains and rolling hills. For the most part, the winding roads that pass through this part of the state are quiet, with little traffic. But all of that changes during the first week of August each year, […]

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Love the Gecko? The feeling’s mutual …

By on July 11, 2014 at 9:30 AM

Delighting customers with the lowest prices and excellent customer service is something we’ve been doing for a long time at GEICO. On the social team, we’ve come up with our own way to delight folks. The social marketing team has been scouring the Web for our biggest fans. Though we try to reach out, with […]

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Becoming the GEICO Gecko

By on June 24, 2014 at 3:50 PM

Ever wonder what it’s like to be advertising icon the GEICO Gecko? Our D.C. office held a Gecko Appreciation Lunch to honor past and present Gecko costume wearers, and I was honored to participate in the Gecko auditions! Fun fact: you can’t see your feet! At each event, the Gecko has a full-time handler who […]

Posted in: Marketing & Communications, Working at GEICO


Crampton enjoys May’s firsts – a daughter and a victory

By on June 6, 2014 at 2:53 PM

By guest blogger Kurt Wirth, marketing The past couple of weeks have been exciting times for GEICO-sponsored Top Fuel driver Richie Crampton. After his daughter, Emma, was born on May 20, Crampton approached the upcoming Toyota NHRA Summernationals with a renewed vigor. In his rookie season, he notched his first career Top Fuel victory at […]

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Military Mears: GEICO-sponsored driver’s car and fire suit reflect company’s affinity for those who serve

By on May 27, 2014 at 3:31 PM

Next time you’re watching a NASCAR race, keep an eye out for the 13 car – mostly white, with green, blue and military camouflage accents. Behind the wheel of that speeding beauty, you’ll find Casey Mears. And behind Mears and his racing team, you’ll find GEICO and a great commitment to serving members of the […]

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Out to win at the Brickyard, again

By on May 22, 2014 at 1:58 PM

 The Indianapolis 500 is considered one of the most prestigious auto racing events in the world, and GEICO and KVSH Racing will be looking to cross the “yard of bricks” in first place once again this year. This Memorial Day weekend, GEICO and KVSH Racing return as defending Indy 500 champions, this time with Sebastien […]

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GEICO and Talladega Superspeedway: the new shake and bake

By on April 14, 2014 at 2:00 PM

If Will Ferrell ever hits the racetrack to reprise his role as Ricky Bobby in a sequel to the hit 2006 movie, “Talladega Nights: The Ballad of Ricky Bobby,” the GEICO Gecko just might have a starring role. GEICO and Talladega Speedway have announced that the NASCAR Sprint Cup Series race at NASCAR’s celebrated speedway […]

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Use hoops fervor to improve your financial plan

By on April 3, 2014 at 11:17 AM

Considering the upsets in this year’s NCAA men’s basketball tournament, there’s a good chance your bracket isn’t going to win you a billion dollars, or any amount close to that. But don’t let those upsets ruin your financial plan. The kind of analysis that helped you determine which team will win this year’s tournament can […]

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GEICO announces plans to open fast food restaurant chain

By on April 1, 2014 at 10:11 AM

Fifteen minutes could save you 15 percent or more on car insurance. Everybody knows that. And soon, 1.5 minutes could save you 15 percent or more on your breakfast burrito.  Later this year, GEICO will open “Gecko’s,” a new chain of fast-food restaurants across the U.S. with the same values as our insurance products: big […]

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