Category: Marketing & Communications

Right on track for the GEICO 500

By on October 14, 2014 at 3:42 PM

In just a few days, the quiet town of Talladega, Alabama, will roar to life with the sounds of engines and cheering fans; the GEICO 500 kicks off on Oct. 17 for three days of NASCAR thrills. About two hours west of Atlanta and an hour east of Birmingham, this small city is home to […]

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The day I got my Gecko on

By on October 3, 2014 at 3:35 PM

By guest blogger Richard Blake, event marketing Not many are called, and even fewer are chosen, but this past Monday, Sept. 29, it was my turn. The GEICO Gecko was invited to the NASDAQ MarketSite in New York for the 11th annual Advertising Week – and I was invited to BE the Gecko! I jumped at […]

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Play ball! Get ready for baseball’s best

By on October 2, 2014 at 4:34 PM

It’s the most wonderful time of the year, and not because the kids are back in school, although that’s nice, too. Rather, I refer to the wondrousness that is playoff baseball. I’ve been an Orioles fan almost all my life, and we’re giddy to have our team back in the post-season. It has been WAY […]

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GEICO associates get muddy for Armed Services YMCA

By on September 30, 2014 at 11:11 AM

At the 14th annual Armed Services YMCA Mud Run in Norfolk, Virginia, last month, GEICO’s associates took to the mud like a pig takes to … well, mud. GEICO served as title sponsor of the event, and 23 associates from the company’s Virginia Beach office entered the race, alongside 20 additional associates and their friends […]

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GEICO recognized for support of the military

By on September 23, 2014 at 2:29 PM

Since GEICO opened in 1936, military personnel – whether active duty, guard, reserve or retired – have held a special place among policyholders. Today, GEICO supports the Vietnam Veterans Memorial Fund, the USO, Armed Services YMCA, Tragedy Assistance Program, and The Fisher House Foundation. On Patriot Day this month, Warner Robins Air Force Base personnel […]

Posted in: Marketing & Communications, Working at GEICO


That GEICO Gecko gets around

By on September 3, 2014 at 9:10 AM

Between hobnobbing with celebrities, making guest appearances at huge national events and interacting with his legion of fans, life is pretty good for the GEICO Gecko. Adults love him for helping them save on insurance, and children … well, they mostly love giving him a big hug. While his schedule can be quite hectic, the […]

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Motorcycle fans revving up for some fun at Sturgis

By on August 1, 2014 at 10:54 AM

By guest blogger Poojah Ganesh A city with fewer than 7,000 residents, Sturgis, South Dakota, sits amid serene mountains and rolling hills. For the most part, the winding roads that pass through this part of the state are quiet, with little traffic. But all of that changes during the first week of August each year, […]

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Love the Gecko? The feeling’s mutual …

By on July 11, 2014 at 9:30 AM

Delighting customers with the lowest prices and excellent customer service is something we’ve been doing for a long time at GEICO. On the social team, we’ve come up with our own way to delight folks. The social marketing team has been scouring the Web for our biggest fans. Though we try to reach out, with […]

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Becoming the GEICO Gecko

By on June 24, 2014 at 3:50 PM

Ever wonder what it’s like to be advertising icon the GEICO Gecko? Our D.C. office held a Gecko Appreciation Lunch to honor past and present Gecko costume wearers, and I was honored to participate in the Gecko auditions! Fun fact: you can’t see your feet! At each event, the Gecko has a full-time handler who […]

Posted in: Marketing & Communications, Working at GEICO


Crampton enjoys May’s firsts – a daughter and a victory

By on June 6, 2014 at 2:53 PM

By guest blogger Kurt Wirth, marketing The past couple of weeks have been exciting times for GEICO-sponsored Top Fuel driver Richie Crampton. After his daughter, Emma, was born on May 20, Crampton approached the upcoming Toyota NHRA Summernationals with a renewed vigor. In his rookie season, he notched his first career Top Fuel victory at […]

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