Category: Marketing & Communications

Going Publick: The GEICO Gecko Series brings theater to Maryland students

By on December 2, 2014 at 3:41 PM

When he’s not on our TV screens, the GEICO Gecko can be found handing out high-fives at some of our charitable events around the country. Once a month through May 2015, the Gecko will be at the Publick Playhouse in Cheverly, Md., greeting Prince George’s County Title One students for the GEICO Gecko Series of […]

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Pushin’ it with Salt-N-Pepa

By on November 24, 2014 at 9:50 AM

What do you do with a lawnmower or a blocking sled? Well, you push it. If you’re Salt-N-Pepa, you tell people to push it real good. And if you want to save 15% or more on car insurance, you switch to GEICO. It’s what you do! Check out the second spot in GEICO’s “It’s What […]

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Be careful what you wish for

By on November 10, 2014 at 11:27 AM

We’ve all daydreamed now and then about a genie fulfilling our wishes. But what happens if that genie misunderstands your precious wish? No take-backs? The latest and (sadly) the last of GEICO’s ‘Did You Know’ ad campaign aired early November featuring a genie that just didn’t quite get one unlucky guy’s wish. Genies can be […]

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Saluting our veterans

By on November 7, 2014 at 2:07 PM

GEICO and our country’s military go way back. Many people don’t know that military members were among GEICO’s first customers when the company was founded in 1936, and that to this day we give the military special attention, with a service center in our Virginia Beach office that’s dedicated to meeting their needs. I’m proud […]

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The Gecko at New York Comic Con: Right where he belonged

By on October 27, 2014 at 10:50 AM

For four days in New York City, fans of many pop culture genres came together and created a universe like no other at New York Comic Con (NYCC). What is Comic Con? It is a fan convention dedicated to comic books, graphic novels, anime, magna, video games, toys, artists, movies and television. But it’s much […]

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GEICO takes Talladega by storm … and by air

By on October 22, 2014 at 3:57 PM

Talk about getting up for an event! On a day when Brad Keselowski topped the field (including GEICO-sponsored Casey Mears, who finished 10th) on the ground, GEICO Skytypers Chris Orr (in the #2 airplane) and Tom Daly (in the #6 airplane) performed their routine high above the racetrack for the capacity crowd last Sunday, Oct. 19, during the […]

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Right on track for the GEICO 500

By on October 14, 2014 at 3:42 PM

In just a few days, the quiet town of Talladega, Alabama, will roar to life with the sounds of engines and cheering fans; the GEICO 500 kicks off on Oct. 17 for three days of NASCAR thrills. About two hours west of Atlanta and an hour east of Birmingham, this small city is home to […]

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The day I got my Gecko on

By on October 3, 2014 at 3:35 PM

By guest blogger Richard Blake, event marketing Not many are called, and even fewer are chosen, but this past Monday, Sept. 29, it was my turn. The GEICO Gecko was invited to the NASDAQ MarketSite in New York for the 11th annual Advertising Week – and I was invited to BE the Gecko! I jumped at […]

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Play ball! Get ready for baseball’s best

By on October 2, 2014 at 4:34 PM

It’s the most wonderful time of the year, and not because the kids are back in school, although that’s nice, too. Rather, I refer to the wondrousness that is playoff baseball. I’ve been an Orioles fan almost all my life, and we’re giddy to have our team back in the post-season. It has been WAY […]

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GEICO associates get muddy for Armed Services YMCA

By on September 30, 2014 at 11:11 AM

At the 14th annual Armed Services YMCA Mud Run in Norfolk, Virginia, last month, GEICO’s associates took to the mud like a pig takes to … well, mud. GEICO served as title sponsor of the event, and 23 associates from the company’s Virginia Beach office entered the race, alongside 20 additional associates and their friends […]

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