Category: Marketing & Communications
GEICO teams up with National Geographic to save you money
By John Fonville on February 21, 2012 at 10:11 AM
National Geographic has been telling the earth’s story in thoughtful articles and dazzling photographs for nearly 125 years. GEICO supports National Geographic’s efforts to raise awareness about our planet and the creatures that inhabit it – especially adorable geckos. You can help contribute to this effort and save money, too, by taking advantage of a [...]
Posted in: Marketing & Communications
Weaves, waffles and panthers in new ‘Easier Way to Save’ commercials
By Andrew Kauz on February 8, 2012 at 3:01 PM
What’s the craziest thing you’ve ever done to save money? That’s the question GEICO asks with its “Easier Way to Save” television campaign that has featured guinea pigs rowing a tiny boat and a day care run entirely by robots. Now, the zaniness is back with a new round of commercials that depicts even more [...]
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Learn the Gecko’s Texas two-step and submit your own video
By Andrew Kauz on January 27, 2012 at 2:28 PM
It seems like only yesterday that the Gecko visited a Texas honky-tonk bar and busted some moves the likes of which had never been busted by humankind or geckokind. In fact, his dancing prowess has inspired a sudden new movement online: The Gecko’s Texas Dance Party. Sadly, the Gecko can’t visit everyone on his journey [...]
Posted in: Marketing & Communications, On the Web
Behind the Scenes
By John Fonville on January 6, 2012 at 8:17 AM
Ever watch a favorite GEICO commercial and think, “Who comes up with these ideas?” GEICO Now goes straight to the source and talks to the creative director behind some of GEICO’s most loveable characters—from the Gecko to the guinea pigs. He dishes about the Gecko’s origins, how one GEICO character got his own ABC sitcom, [...]
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New Year’s Resolutions from the Gecko
By Andrew Kauz on December 27, 2011 at 4:28 PM
While the Gecko may be busy doing the two-step in Texas and posting about his journey online, he’s not too busy to think about the year ahead. With the end of the year just a few days away, he has passed along this list of his top resolutions for 2012. I will finally change the [...]
Posted in: Marketing & Communications
Gecko Portrait featured in New York City art gallery
By Andrew Kauz on December 16, 2011 at 8:09 AM
When the Gecko began his journey across America, he knew it would take him from sea to shining sea and through amber waves of grain. No one could have predicted that it would take him into one of New York City’s eminent art galleries. This month, The Kathleen Cullen Fine Arts gallery will feature a [...]
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The Gecko takes a social media trip across America
By Andrew Kauz on November 29, 2011 at 3:33 PM
How long would it take a gecko to travel from sea to shining sea? While GEICO’s new commercials may offer brief glimpses into the Gecko’s journey across America (so far leading him from the office parking lot to New York City and Texas), his journey will be far more comprehensive and interactive online thanks to [...]
Posted in: Marketing & Communications
GEICO commercials: behind-the-scenes footage
By Nathan Erb on October 19, 2011 at 3:54 PM
One of the requests we always get is for more footage from your favorite commercials. With our latest round of commercials, we went beyond the 30-second TV spots you’ll see. There are pictures, outtakes and more new content on geico.com. If you haven’t yet seen some of the new “Easier Ways to Save” commercials, here [...]
Posted in: Marketing & Communications, On the Web
Guinea Pig Getaway – Watch the commercial; get the app
By Nathan Erb on October 13, 2011 at 9:42 AM
From our “Easier Ways to Save” ad campaign, we’re bringing you the next chapter in the saga about Guinea Pigs rowing a boat. In the commercial, a man tries to save money by teaching guinea pigs to row a boat to produce electricity. (Scroll down to watch the commercial!) Now, the Guinea Pigs have escaped [...]
Posted in: Marketing & Communications, On the Web
NASCAR’s chase for the Sprint Cup starts this Sunday in Chicago
By John Fonville on September 15, 2011 at 3:33 PM
Chicago is known for its hot dogs, skyscrapers and politicians (is that why they call it the “Windy City?”). On Sept. 18, the wind will really be whipping by as NASCAR kicks off its 2011 Sprint Cup Series Championship at the Chicagoland Speedway with the GEICO 400. ESPN will broadcast the event, and more than [...]
Posted in: Marketing & Communications
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