Category: Marketing & Communications

Finding a scapegoat in GEICO’s latest commercial

By on February 16, 2015 at 9:42 AM

Sometimes things go very wrong. When they do, you find a scapegoat! It’s what you do. GEICO’s latest “It’s What You Do” commercial finds a peanut butter factory in full-chaos melt-down mode. Who’s to blame? Rick, the scapegoat. Sorry Rick, but you do look pretty guilty! Check out the video below and let us know […]

Posted in: Marketing & Communications


Make Your Picks in the GEICO Movie Fame Game

By on February 10, 2015 at 2:33 PM

Guest Blogger: Christine Tasher Circle Feb. 22 on your calendars. You’ll have a chance to see if your picks in the all new GEICO Movie Fame Game are the big winners in Hollywood at the Academy Awards that night. Sure, Meryl Streep may be nominated for a record 19th time. And is that really Steve […]

Posted in: Marketing & Communications


GEICO tackles Super Sunday with an advertising blitz

By on February 6, 2015 at 2:16 PM

No matter where you were on Sunday, Feb. 1, between the hours of 10 a.m. and 11 p.m. ET., a GEICO ad was running somewhere in America on television and online. Super Sunday, arguably the most popular media day for creative advertising in the country, provided GEICO with a unique opportunity to blitz the airwaves […]

Posted in: Marketing & Communications


Animal Planet’s Puppy Bowl XI comes to GEICO Stadium Feb 1.

By on January 26, 2015 at 9:45 AM

GEICO is at it again – tooth and paw. The company is sponsoring Animal Planet’s Puppy Bowl XI at GEICO Stadium on Sunday, Feb. 1, at 3 p.m. ET. The Puppy Bowl is the premier sporting event of the year that mimics the Big Game, featuring 85 bodacious and rambunctious pups from shelters across the […]

Posted in: Marketing & Communications


The Gecko’s next stop on his journey: Norfolk, Virginia

By on January 15, 2015 at 9:48 AM

He may be little, but the GEICO Gecko didn’t get easily flustered by the sheer size of the USS Wisconsin on his journey across America. In Norfolk, Virginia, the Gecko arrived in style on a helicopter for a private tour of the U.S. Navy battleship Wisconsin. After earning five battle stars during World War II, […]

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Best of 2014: our most popular blog posts

By on January 5, 2015 at 10:27 AM

Each year, I look back at the “best” blog posts we published. By “best,” I’m referring to the posts that got the most traffic, the most interesting comments, or had the most shares via social media. Here are the five posts you loved the most in 2014, and we look forward to sharing more exciting […]

Posted in: Marketing & Communications, Odds & Ends, Working at GEICO


Camels return to the spotlight in GEICO’s latest “It’s What You Do” commercial

By on December 23, 2014 at 11:59 AM

Camels around the country have become busy celebrities since GEICO’s “Hump Day” commercial aired more than a year ago, but they’ve had to put up with a lot of tomfoolery in the process. In the latest “It’s What You Do” commercial, meet a couple of camels who have found that there’s a price to pay […]

Posted in: Marketing & Communications


Going Publick: The GEICO Gecko Series brings theater to Maryland students

By on December 2, 2014 at 3:41 PM

When he’s not on our TV screens, the GEICO Gecko can be found handing out high-fives at some of our charitable events around the country. Once a month through May 2015, the Gecko will be at the Publick Playhouse in Cheverly, Md., greeting Prince George’s County Title One students for the GEICO Gecko Series of […]

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Pushin’ it with Salt-N-Pepa

By on November 24, 2014 at 9:50 AM

What do you do with a lawnmower or a blocking sled? Well, you push it. If you’re Salt-N-Pepa, you tell people to push it real good. And if you want to save 15% or more on car insurance, you switch to GEICO. It’s what you do! Check out the second spot in GEICO’s “It’s What […]

Posted in: Marketing & Communications, On the Web


Be careful what you wish for

By on November 10, 2014 at 11:27 AM

We’ve all daydreamed now and then about a genie fulfilling our wishes. But what happens if that genie misunderstands your precious wish? No take-backs? The latest and (sadly) the last of GEICO’s ‘Did You Know’ ad campaign aired early November featuring a genie that just didn’t quite get one unlucky guy’s wish. Genies can be […]

Posted in: Marketing & Communications


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