Category: Marketing & Communications

When it comes to online talent communication, GEICO’s a social butterfly

By on April 2, 2015 at 10:22 AM

Anyone looking for a job these days starts with an online search to get a glimpse at a company’s workplace culture. You watch all the YouTube videos, scan job board listings and comments, and maybe even follow the company’s LinkedIn, Twitter, Facebook, Instagram, Pinterest and Google+ pages. At GEICO, we, too, enjoy connecting with you […]

Posted in: Marketing & Communications, Working at GEICO


Geico.com goes back in time

By on April 1, 2015 at 8:31 AM

Feeling nostalgic for the 1990s? So were we, so we’ve brought back the 1997 version of geico.com today. After years of adding online quotes for more than 20 insurance products, online self-service capabilities, text messaging, mobile apps, and much more, we’re going back to one of our original designs. We like to call it the […]

Posted in: Marketing & Communications, Odds & Ends


GEICO More connects with customers

By on March 23, 2015 at 3:44 PM

Most people know GEICO for its commercials touting savings on car insurance, but the company is much more than affordable rates and lovable ad icons. Welcome to GEICO More, a new online branding and content hub designed to serve customer needs through insightful tips and inspirational storytelling. Many people think insurance is a bland, impersonal […]

Posted in: Marketing & Communications


Making seconds count: behind GEICO’s unskippable ads

By on March 19, 2015 at 12:07 PM

You choose a video, and then – BAM – an ad pops up, blocking your immediate access to visual delight. What do you do? Hover over “Skip” for 5, 4, 3, 2… but wait! It’s already over! Phew. GEICO’s latest online ad campaign makes a dreaded pre-roll ad seem like a breath of fresh air, […]

Posted in: Marketing & Communications


On the road again: GEICO RV team rolling to an event near you

By on March 10, 2015 at 10:19 AM

You get a special feeling when you are engulfed by a sea of travel trailers, motorhomes and campers as far as the eye can see. The sights and sounds provide participants with a unique experience cherished by legions of RV enthusiasts, who often drive hundreds of miles to attend NASCAR or RV events across the […]

Posted in: Marketing & Communications


Downhill race day finds the Gecko on Pocono slopes

By on March 6, 2015 at 11:37 AM

By guest blogger Mike Young, public relations Geckos are only found in tropical locales, right? So wrong … if you’re the GEICO Gecko. Recently, our jovial and amazingly athletic Gecko hit the slopes at Big Boulder in northeastern Pennsylvania’s Pocono Mountains for the first annual Mascot Mayhem Ski Race. This comical caper pitted some of […]

Posted in: Marketing & Communications


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Finding a scapegoat in GEICO’s latest commercial

By on February 16, 2015 at 9:42 AM

Sometimes things go very wrong. When they do, you find a scapegoat! It’s what you do. GEICO’s latest “It’s What You Do” commercial finds a peanut butter factory in full-chaos melt-down mode. Who’s to blame? Rick, the scapegoat. Sorry Rick, but you do look pretty guilty! Check out the video below and let us know […]

Posted in: Marketing & Communications


Make Your Picks in the GEICO Movie Fame Game

By on February 10, 2015 at 2:33 PM

Guest Blogger: Christine Tasher Circle Feb. 22 on your calendars. You’ll have a chance to see if your picks in the all new GEICO Movie Fame Game are the big winners in Hollywood at the Academy Awards that night. Sure, Meryl Streep may be nominated for a record 19th time. And is that really Steve […]

Posted in: Marketing & Communications


GEICO tackles Super Sunday with an advertising blitz

By on February 6, 2015 at 2:16 PM

No matter where you were on Sunday, Feb. 1, between the hours of 10 a.m. and 11 p.m. ET., a GEICO ad was running somewhere in America on television and online. Super Sunday, arguably the most popular media day for creative advertising in the country, provided GEICO with a unique opportunity to blitz the airwaves […]

Posted in: Marketing & Communications


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Animal Planet’s Puppy Bowl XI comes to GEICO Stadium Feb 1.

By on January 26, 2015 at 9:45 AM

GEICO is at it again – tooth and paw. The company is sponsoring Animal Planet’s Puppy Bowl XI at GEICO Stadium on Sunday, Feb. 1, at 3 p.m. ET. The Puppy Bowl is the premier sporting event of the year that mimics the Big Game, featuring 85 bodacious and rambunctious pups from shelters across the […]

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