Posts by Andrea Paton-Ash

Big fish in a big pond: Walker’s a lifesaver at GEICO Bassmaster Classic

By on March 20, 2015 at 10:22 AM

While it was a little chilly on opening day, anglers from all over the world converged at South Carolina’s Lake Hartwell in late February for the 2015 GEICO Bassmaster Classic. GEICO-sponsored David Walker and Mike McClelland were among the dozens who took to the water for three days in the hopes of catching the biggest […]

Posted in: Odds & Ends


Making seconds count: behind GEICO’s unskippable ads

By on March 19, 2015 at 12:07 PM

You choose a video, and then – BAM – an ad pops up, blocking your immediate access to visual delight. What do you do? Hover over “Skip” for 5, 4, 3, 2… but wait! It’s already over! Phew. GEICO’s latest online ad campaign makes a dreaded pre-roll ad seem like a breath of fresh air, […]

Posted in: Marketing & Communications


Savings and safety make a winning combination for GEICO

By on February 27, 2015 at 2:14 PM

GEICO is all about saving you money. Everybody knows that, as our commercials suggest. But I’ll bet you didn’t know this: For more than 10 years, GEICO Auto Repair Xpress shops and claims staff have been participating in environmental and safety training programs provided by S/P2. In order to be a certified GEICO Auto Repair […]

Posted in: Claims, Safety and Insurance Issues, Working at GEICO


Finding a scapegoat in GEICO’s latest commercial

By on February 16, 2015 at 9:42 AM

Sometimes things go very wrong. When they do, you find a scapegoat! It’s what you do. GEICO’s latest “It’s What You Do” commercial finds a peanut butter factory in full-chaos melt-down mode. Who’s to blame? Rick, the scapegoat. Sorry Rick, but you do look pretty guilty! Check out the video below and let us know […]

Posted in: Marketing & Communications


Fitbit fuels GEICO associates’ New Year’s resolutions

By on February 4, 2015 at 4:00 PM

New Year’s resolutions are slippery promises that test our resolve, but this year GEICO is inspiring associates to keep theirs and live healthy lives. At our office in Macon, Georgia, associates have been tracking their steps using Fitbit devices since October, and they’ve already collectively racked up more than 327 million steps! With a little […]

Posted in: Working at GEICO


The Gecko’s next stop on his journey: Norfolk, Virginia

By on January 15, 2015 at 9:48 AM

He may be little, but the GEICO Gecko didn’t get easily flustered by the sheer size of the USS Wisconsin on his journey across America. In Norfolk, Virginia, the Gecko arrived in style on a helicopter for a private tour of the U.S. Navy battleship Wisconsin. After earning five battle stars during World War II, […]

Posted in: Marketing & Communications


GEICO associates’ good works reflect the spirit of the season

By on December 24, 2014 at 10:14 AM

People are decorating their homes, making lists and checking them twice, and at GEICO offices all over the country, our associates are celebrating the season by giving back to their communities through a variety of charitable activities. Here are a few examples. Woodbury associates held a Thanksgiving Food Drive that benefitted two of the largest […]

Posted in: Working at GEICO


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Camels return to the spotlight in GEICO’s latest “It’s What You Do” commercial

By on December 23, 2014 at 11:59 AM

Camels around the country have become busy celebrities since GEICO’s “Hump Day” commercial aired more than a year ago, but they’ve had to put up with a lot of tomfoolery in the process. In the latest “It’s What You Do” commercial, meet a couple of camels who have found that there’s a price to pay […]

Posted in: Marketing & Communications


Holiday sweaters, cookies and gingerbread houses keep us cozy

By on December 16, 2014 at 2:28 PM

The holidays are full of traditions and, here at GEICO headquarters in Washington, D.C., my corporate communications colleagues and I recently renewed ours: a cookie throwdown. With 18 different cookies to sample and vote on, everyone left with a sugar buzz, a smile and a bag full of cookies to take home. Chocolate peppermint cookies, […]

Posted in: Odds & Ends, Working at GEICO


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Going Publick: The GEICO Gecko Series brings theater to Maryland students

By on December 2, 2014 at 3:41 PM

When he’s not on our TV screens, the GEICO Gecko can be found handing out high-fives at some of our charitable events around the country. Once a month through May 2015, the Gecko will be at the Publick Playhouse in Cheverly, Md., greeting Prince George’s County Title One students for the GEICO Gecko Series of […]

Posted in: Marketing & Communications


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