Military Mears: GEICO-sponsored driver’s car and fire suit reflect company’s affinity for those who serve

By on May 27, 2014 at 3:31 PM

Posted in: Marketing & Communications

MilitaryMearsNext time you’re watching a NASCAR race, keep an eye out for the 13 car – mostly white, with green, blue and military camouflage accents. Behind the wheel of that speeding beauty, you’ll find Casey Mears. And behind Mears and his racing team, you’ll find GEICO and a great commitment to serving members of the military.

GEICO’s founder, Leo Goodwin, cut his teeth in the insurance game at USAA, a company that targeted the upper ranks of the military. Goodwin could only advance so far in that company, however, because USAA required its top executives to have a military background.

Goodwin had great respect for the military, but had never served, so he left USAA and launched GEICO in 1936, initially to serve only government employees – including the enlisted ranks of the military. These days, GEICO insurance is available to just about anyone; the company has grown from Goodwin’s modest start-up to become the second-largest auto insurer in the U.S.

What hasn’t changed is the affinity for the military that was part of our DNA from the beginning. Our GEICO Military division in Virginia Beach is staffed by many current or former members of the military, who understand military life and who are dedicated to providing great service to our men and women in uniform. 

And the bold new look of Casey’s car is just one more reflection of our respect for the military. Now, if we could just get Casey to slow down enough so people could see it!