Memory of the Month: Print and mail

By on February 27, 2014 at 12:10 PM

Posted in: Working at GEICO

PrintShopEach month, we share an image from GEICO’s past and invite you to exercise your caption-writing skills.

When Leo Goodwin launched GEICO in 1936, his fledgling company was built on a foundation of direct mail. The operation required lots of printing, so to keep costs as low as possible, GEICO had its own printing facilities in-house.

That’s one thing about our company that hasn’t changed, even though our operations are far less paper-intensive than they used to be. We opened a state-of-the-art printing and mailing facility in Fredericksburg, Va., in the 1990s, where nearly 250 associates work with high-speed, ultra-efficient printers. It occupies an entire building, many times the size of the space you see in this photo.

What do you suppose the handful of employees pictured here would think about that?