GEICO’s ‘Hump Day’ extravaganza hits the streets Nov. 13 – Wednesday, of course

By on November 12, 2013 at 12:27 PM

Posted in: Marketing & Communications

HumpDayBy guest blogger Tony Blue

“Guess what day it is?” The catchy phrase used by the camel in GEICO’s “Hump Day” commercial has taken the country by storm; it has generated more than 17 million YouTube views. The TV spot is part of GEICO’s “Happier Than…” marketing campaign, which highlights the happiness of those who save money with GEICO. It has spawned a multitude of Hump Day spin-off videos from professional sports teams, television news crews and any cute kid with a big voice and a camera phone. 

GEICO is bringing its “Hump Day” phenomenon to a town near you on Wednesday, Nov. 13. The company will be hitting select locations across the country to encourage its fans to take a superimposed photo with the GEICO “Hump Day” camel. Participants will receive a free “Hump Day” T-shirt while supplies last.

“The ‘Hump Day’ commercial has been a tremendous success,” said Vince Giampietro, GEICO senior marketing manager. “We are excited about the opportunity to come out and engage our fans on a more personal level.”

Look for our teams from 11 a.m. to 2 p.m. at these locations:

  • Dupont Circle and Gallery Place Metrorail stations, Washington, D.C.
  • 34th St. and 7th Ave., New York, N.Y.
  • Market City Cafe, Cherry Street, Macon, Ga.
  • Circle City Monument, Indianapolis, Ind.
  • Broadway between 4th and 1st Streets, San Diego, Calif. 
  • Bishop Square, Downtown Honolulu, Hawaii
  • Sundance Square, Ft. Worth, Texas
  • Downtown Kissimmee, Kissimmee, Fla. 
  • The Virginia Beach Town Center, Virginia Beach, Va.
  • West Broadway Blvd. and South Church Ave., Tucson, Ariz.
  • Willard and Wisconsin Avenues, Chevy Chase, Md.

22 responses to “GEICO’s ‘Hump Day’ extravaganza hits the streets Nov. 13 – Wednesday, of course

  1. tony hodges says:

    please bring it to my town of stuart va we love this so mush,thanks

  2. cindy says:

    Doesn’t surprise me. No one comes to the Beckley west Virginia area. Guess we don’t count.

  3. David Davila says:

    I want a shirt Wednesday November 13 is my birthday :)

  4. Sarah says:

    Why not Buffalo?  Geico has alot of employees in the Buffalo area so why not here?

  5. nancy says:

    Bring it to downtown Chicago – Washington & Wells Streets, please  :)  I absolutely love this commercial! 

  6. Pris says:

    We don’t count either…(L.A.) lower Alabama

  7. Kelly j young says:

    What about. Hastings me or clay center ne

  8. Renee Wettengal says:

    What about sending a shirt to each and every one of your customers?  

  9. vic moore says:

    bring it to Champaign, Illinois, Gieco is the real deal, with an over the top ad team, keep up the good work.
     

  10. Rachel Thompson says:

    I want a shirt. I have an ideal start selling the shirts.

  11. Julie says:

    Nothing here in Buffalo?  Geico has a huge office here, too, in Getzville!

  12. Paula Plank says:

    Please ! Please!  Please !  GEICO come see us in Bellefontaine Ohio !!!
    Every Wednesday my coworkers and I are always doing the Hump Day Commercial . We love the Camel.  He is our Buddy.
     
    Love a T Shirt !!!!!
     

  13. Mark Olsen says:

    I would love it if you visited Gresham, Oregon…   I really want a t shirt..  Would wear it proudly and advertise for you!!!!!!!!    Love the commercial    Thank you!!
     

  14. Letitia Stanbery says:

    Come to Sacramento, ca. I ♥ you guys!! Geico is the best!!

  15. Maddy says:

    On the corner of 34th & 7th Avenue?  Any particular building? 

  16. Tracy says:

    Come to Memphis/Southaven/Tupelo

  17. Lakeisha says:

    Chi-town loves the camel!  Consider us on your next tour!

  18. CindyMac says:

    My sister went to the Macon location for lunch but no one was there from GEICO.  What happened? 
     

  19. Melissa says:

    Went to the NYC location at 1:15! No one was there!!!! I am so disappointed. This commercial is my favorite and I am a true believer in “Hump Day!”
     
     

  20. Greg Marsh says:

    If you missed out on today’s camel action but would still like a camel T-shirt, you can order them from our website through the GEICO Store. http://www.geico.com/about/geico-merchandise/

  21. Jessica Colomer says:

    To be honest its just not fair for people coming out of work to attend this event and come to find out, you weren’t there. I waited for 90 minutes hoping you show up for the NYC location and NOTHING!!! At least you could of showed up for at least 20 mins but nothing at all. Its such a disappointment :(

  22. Sandy says:

    My step daughter surprised me.  I couldn’t go to the one in San Diego … I worked…. I get this email with her pic holding up the tshirt with the camel next to her… That is it.  So if you all receive a reply that says,”you suck”. And then another that says, “you wouldn’t have known about this if it wasn’t for me” … Yeah that is me.  But she got the tshirt FOR ME.  Yeah… No kidding, right? Love her and this is just my most favorite commercial.  Boy oh boy my coworkers are going to be jealous!