By Alex Danoff on October 2, 2013 at 4:08 PM
Posted in: Marketing & Communications
A couple of weeks ago, NASCAR’s “Chase for the Sprint Cup” motored through Joliet, Ill., for the GEICO 400 at Chicagoland Speedway. Persevering through tough, wet conditions and a more than five-hour rain delay, Matt Kenseth beat his competition to the checkered flag to take home first place.
As the race’s sponsor, GEICO was out in full force for the pre- and post-race festivities. GEICO associates, including the Gecko, were on hand to give out goodies and host games, contests and raffles. GEICO also exhibited its fleet of racing and display vehicles, including the offshore racing powerboat Miss GEICO, GEICO’s military tribute motorcycle, the Gecko bike, the NASCAR show car, the Morgan Lucas dragster and the Eli Tomac bike.
But GEICO especially was pleased to ensure that members of our military were able to be a part of the excitement. For the third consecutive year, GEICO donated admission tickets to active-duty members, wounded warriors and active reservists to attend the race. GEICO also provided transportation to and from the race for 25 active-duty sailors stationed at Naval Station Great Lakes in Great Lakes, Ill. To top it off, Master Chief Jeff Martin of the Navy Region Midwest Reserve Component Command was chosen to wave the opening flag as the official starter of the race.
Despite the weather, the race was a huge success, and GEICO was thrilled to help give members of our military this unforgettable experience.