GEICO and Good Sports turn a double play

By on August 22, 2013 at 2:25 PM

Posted in: Odds & Ends

By guest blogger Alex Danoff

Each spring and summer when the weather warms up, associates in GEICO’s headquarters in the Washington, D.C., area hit the diamond and compete in a company softball league for the coveted GEICO Cup. There’s nothing quite like getting out in the open air, tossing a ball around and taking a few hacks. For me, this also leads to the annual rite of icing a sore throwing arm, pulled hammy or another injury that inevitably reminds me just how far away my high school baseball days really are. In spite of that, softball game days are still a highlight of my week.

For some girls in East Boston, however, it hasn’t always been possible to take part in this American pastime. Despite strong interest from girls in the area who were anxious to play, a recent decline in funding had made it difficult for the East Boston Girls Softball League to get the equipment it needed to accommodate all interested players. To help get these girls out on the diamond, Good Sports and GEICO teamed up last month to present the East Boston Girls Softball with new equipment, including catcher’s gear, bases and cleats.

Despite a rainstorm that moved the presentation event indoors, the girls were anxious to get playing and try out the new gear. Judging by the smiles on their faces, I can’t help but think that on the next sunny day they’ll happily invoke the great Ernie Banks, who famously said, “It’s a great day for a ball game; let’s play two!”

One response to “GEICO and Good Sports turn a double play

  1. Phil says:

    How do I get GEICO to stop mailing this advertising crap to my home?