By John Fonville on October 4, 2012 at 8:14 AM
Posted in: Marketing & Communications
Calling all motorcycle racing enthusiasts! Check out the action as your favorite riders fight for position and appear to defy the laws of physics while speeding through the winding turns that characterize AMA Pro Racing.
GEICO Motorcycle has been named the official title sponsor of America’s premier motorcycle road racing championship circuit. The multi-year partnership also includes the GEICO Year-End Points Fund, which will pay out an additional $25,000 to the top three riders in the final point standings, and $50,000 to the top five riders in the final point standings for the 2013 and 2014 seasons.
“We wanted to reward the riders, and support the series at the rider level,” said Peter Kirschner, GEICO Motorcycle marketing buyer. “We also designed the partnership to include an on-site ‘GEICO Experience’ because we know AMA fans are extremely loyal to the sport. We’ll be rewarding those fans at the races with fun activities including games, giveaways and the GEICO Gecko.”
Many of the fans attending these events own at least one motorcycle, which could be insured through GEICO. Comprehensive and collision coverage is available for accessories and custom builds, too. As enthusiasts, AMA Pro Road Racing’s loyal fans can rest assured that with GEICO, they’ll work with agents who know motorcycles, and are fellow enthusiasts and riders.