By Andrew Kauz on July 27, 2012 at 7:44 AM
Posted in: Marketing & Communications
Here at GEICO, we hear stories every day about people who have switched to GEICO; they love to share how much they saved via Facebook and Twitter. That got us thinking: sure, switching to GEICO could make people pretty happy, but how happy?
That’s the question we’re hoping to answer with a new set of commercials that have already started showing up on your TV. We’re calling it “Happier Than …” It’s a way to bring some happiness to your TV screen and let you know just how happy you could be by switching to GEICO.
Our first commercial here stars the famous Gallagher – you know, the one who hits watermelons with a huge mallet. In answering the question, “How happy are people who switch to GEICO,” we hear the first of many responses: happier than Gallagher at a farmers market. What other source of happiness will appear? You’ll see many more soon, but one involves a famous explorer of the new world.