GEICO makes me happier than …

By on July 27, 2012 at 7:44 AM

Posted in: Marketing & Communications

Here at GEICO, we hear stories every day about people who have switched to GEICO; they love to share how much they saved via Facebook and Twitter. That got us thinking: sure, switching to GEICO could make people pretty happy, but how happy?

That’s the question we’re hoping to answer with a new set of commercials that have already started showing up on your TV. We’re calling it “Happier Than …” It’s a way to bring some happiness to your TV screen and let you know just how happy you could be by switching to GEICO.

Our first commercial here stars the famous Gallagher – you know, the one who hits watermelons with a huge mallet. In answering the question, “How happy are people who switch to GEICO,” we hear the first of many responses: happier than Gallagher at a farmers market. What other source of happiness will appear? You’ll see many more soon, but one involves a famous explorer of the new world.

So, what does GEICO make you happier than? Let us know on Facebook, Twitter, or right here in the comments.


112 responses to “GEICO makes me happier than …

  1. Neil says:

    Happier than a cheetah at a track meet.

  2. Karen says:

    Happier than Warren Buffet in a dollar store.
    Happier than Warren Buffet in a a dollar store.
    Happier than a kid on snow day (pan to children with wind machines and other special effects gear surreptitiously directing a scene in front of school administrator’s house….Action!).
    Happier than ducks in a row (pan to ducks lining up, locking legs together, then sledding down a hill).

  3. Mike says:

    happier than a balding man in a hat store

  4. Mike says:

    happier than a camel in a sand box

  5. Paul Van Cleave says:

    Happier than a racehorse in a bathroom.

  6. Long Andy says:

    Happier than a camel on hump day
    Happier than a racoon at a bandit convention
    Happier than a billy goat in a tin c an factory
    Happier than Daffy Duck with a Helium Baloon

  7. Dannielle Gribble says:

    I personally enjoy the new happy marketing by Geico.  The commercial concerning the cavemen had become a bit old and changing the scene and overhauling the message to something positive makes a big difference as to the attention that I pay to the advertisements for Geico.

  8. Roberta Grafe says:

    Happier than a flasher in an invisibility cloak

  9. MaxS says:

    At what location is the bodybuilder directing traffic? It looks like Philadelphia – is it?

  10. Eddie B says:

    Makes me happier than a moth at a porch light sale

  11. Matt says:

    Happier than a fisherman at Seaworld.

  12. Steve A says:

    Happier than Herman Munster in Paris