Advertising giants take a trip back to 1965 in Newsweek’s tribute to Mad Men

By on March 27, 2012 at 9:34 AM

Posted in: Marketing & Communications

There’s a lot to be said about GEICO’s commercials over the years, especially all the fun we’ve had with our beloved Gecko. But how would the Gecko fare in the golden age of 1960s advertising? Here’s your chance to find out – and express your opinion.

This week’s issue of Newsweek celebrates the return of AMC’s hit series Mad Men. The entire magazine has a retro feel, which includes throwback designs from its major advertisers. A couple of the ads are actually from the 1960s (like Johnny Walker and Smokey Bear), but most advertisers retrofitted current campaigns that fit the theme of the issue.

AdAge.com took all the retro ads from the special issue and asked readers to vote online for their favorite. While the Gecko is number one in our minds, you should check out how all the brands took on the retro ad challenge – and then vote for G.E.I.C.O.!

3 responses to “Advertising giants take a trip back to 1965 in Newsweek’s tribute to Mad Men

  1. Christina Torres says:

    I absolutely loved the add. I voted for it multiple times!!! You guys and gals did a great job designing the 60’s ad!!

  2. Sareab says:

    Did you know that the bunny was actually first used (and still is) for the Duracell batrety in Europe. Energizer in the USA saw the bunny and decided to make a parody of it. In branding it’s important to understand how different cultures view these symbols, especially if you are trying to reach a worldwide audience.

  3. Doug says:

    The pig on a date with a human and the car breaks down and she wants to make out . This is a sick concept and borders on beastiality . In the name of decency it must go