By John Fonville on March 27, 2012 at 9:34 AM
Posted in: Marketing & Communications
There’s a lot to be said about GEICO’s commercials over the years, especially all the fun we’ve had with our beloved Gecko. But how would the Gecko fare in the golden age of 1960s advertising? Here’s your chance to find out – and express your opinion.
This week’s issue of Newsweek celebrates the return of AMC’s hit series Mad Men. The entire magazine has a retro feel, which includes throwback designs from its major advertisers. A couple of the ads are actually from the 1960s (like Johnny Walker and Smokey Bear), but most advertisers retrofitted current campaigns that fit the theme of the issue.
AdAge.com took all the retro ads from the special issue and asked readers to vote online for their favorite. While the Gecko is number one in our minds, you should check out how all the brands took on the retro ad challenge – and then vote for G.E.I.C.O.!