Federal workers to face off for laughs in standup comedy contest

By on March 5, 2012 at 3:41 PM

Posted in: Marketing & Communications

The GEICO Gecko is known for his cheeky responses that make people laugh, so it’s fitting that after 75 years of providing many discounts and benefits for federal employees, GEICO will sponsor Funniest Fed®, a standup comedy contest for federal employees in the D.C. area.

Starting in March, auditions for the contest begin and elimination rounds will continue through June, with finals taking place at the historic Lincoln Theatre in D.C. The two winners (one experienced and one novice) will receive $500 prizes and the title of D.C.’s Funniest Feds.

Funniest Fed, which debuted in 2007, is the brainchild of Naomi Johnson, a federal employee who also performs standup comedy. All federal employees and active or retired military personnel are eligible to compete. Prior experience in standup is not required.

Think you have what it takes? Federal employees who want to sign up for the competition will find complete rules and an application to audition on the Funniest Fed website.

“We think it’s time for people to pause for a moment and have a good laugh,” said Deedre Daniel, GEICO’s director of federal and partnership marketing. “Considering GEICO’s long history with federal employees and our company’s reputation for having a good sense of humor, we love this partnership.”

4 responses to “Federal workers to face off for laughs in standup comedy contest

  1. mark says:

    Maybe you should invite Limbaugh?

    You seem to like giving him money. 

  2. Crystal J. says:

    This’d be great – if one could have such a contest here in the area I work.

    Why doesn’t GEICO have a companywide contest like this?

  3. redbean says:

    And as for Rush – who cares? If you don’t like him, don’t listen to him.

  4. Kylie says:

    Both ways to advertise your brand can be ecefftive if they possess the capacity to make the consumer feel in some positive way about the message. First off no one wants to listen to their teacher when they are watching tv or interpreting commercial ads. American consumers don’t like to be told what to do. They rather look at how the advertisement makes them feel. This can either be by forming a connection with the product or having something strike them as interesting or provoking. The Gecko is cute with his British accent. People are drawn to this ad because it makes them feel comfortable and safe listening to what the harmless Gecko has to say. This is extremely ecefftive because consumers are able to feel a connection with the Gecko which will sway their buying habits. Look to evoke a connection to the consumer with your product no matter what message you portray!