By John Fonville on January 6, 2012 at 8:17 AM
Posted in: Marketing & Communications
Ever watch a favorite GEICO commercial and think, “Who comes up with these ideas?” GEICO Now goes straight to the source and talks to the creative director behind some of GEICO’s most loveable characters—from the Gecko to the guinea pigs.
He dishes about the Gecko’s origins, how one GEICO character got his own ABC sitcom, favorite moments on set, and more.
Read about it at geiconow.com.