By Greg Marsh on October 28, 2011 at 2:56 PM
Posted in: Odds & Ends
In honor of GEICO’s 75th anniversary, we’re sharing an image from GEICO’s past each month this year and inviting you to exercise your caption-writing skills.
In the late 1960s and early 1970s, with the company growing by leaps and bounds, GEICO executives realized that paper storage of policy information would eventually become impossible to manage. That’s when big, impressive machines like this IBM 650 Data Processing System began to appear at GEICO’s corporate headquarters just outside of Washington, D.C.
Fast, efficient data storage and retrieval remains a priority for GEICO, and the company’s IT department employs hundreds of associates like these two chaps – although we don’t see many bow ties (or ties of any sort, for that matter) around the office these days. Some of the company’s systems hardware still resides at the corporate headquarters, but much of it occupies a large data center in GEICO’s mid-Atlantic regional headquarters in Fredericksburg, Va.
And of course, your average smartphone now packs more computing power than the beast these fellows are working on. What do you suppose they’d say if they knew what the future of data processing held?