Memory of the Month: Look it up!

By on September 28, 2011 at 2:39 PM

Posted in: Sales and Service

In honor of GEICO’s 75th anniversary, we’re sharing an image from GEICO’s past each month this year and inviting you to exercise your caption-writing skills.

Once upon a time – OK, it was up until the 1970s – GEICO underwriters would refer to the enormous rating manuals you see here to find the proper rate for each customer. Rating criteria were much less complex then, but it could still take quite a while to sift through the manual to find the correct rate.

These days, mountains of data – many times more than even these gigantic manuals could hold – is accessible in seconds with a few mouse-clicks.

These underwriters at the corporate headquarters in the 1960s appear to have abandoned their stations to have a look at something outside the window. What do you suppose could be so fascinating out there?

41 responses to “Memory of the Month: Look it up!

  1. A says:

    “Look! The delivery of our nifty new manuals has arrived. They are going to be bigger and better than ever! Talk about convenience, guys”

  2. Randi says:

    Hey! where did all the trees out there go……..

  3. Mitch says:

    Hey, why is there a lizard in our parking lot???

  4. j says:

    the first shipment ever of GEICO merchandise has just arrived…..i want the bobblehead!

  5. Cliff says:

    Its a new car that comes from Japan.  I think it’s called a Toyota!

  6. Chris says:

    “You know, since the Manager is away today, let’s all figure out a way to open these windows so that these manuals will blow away!”

  7. LeBron James says:

    Its a Bird, Its a plane, ahhhh man its just the window cleaner……..

  8. JD says:

    Look its Godzilla

  9. Anon says:

    Where is the pizza guy?

  10. B says:

    And you say this new lawnmower has an engine in it and runs by itself? Fascinating!

  11. Chris C says:


  12. Akin says:

    what’s that green thing with a british accent?

  13. JP says:

    OK.  As soon as the AVP starts walking by, we will drop our pants and moon him.

  14. Anonymous says:

    Diet coke break!

  15. MH says:

    Hey! Did you all see that new state of the art fountain out there? I bet it will last forever.

  16. Derwin Pearsall says:

    Look! They’re digging that big hole for that new underground train system.

  17. Bx says:

    OK.. according to page 876, we’re supposed to be able to jump out the window  and shout “Goodwin Petronus” to fly…. Who’s wants to go first?

  18. Michelle says:

    From Southeast Underwriting: Hey! What is Midwest doing having their Spring Fling over here??

  19. JANE R says:


  20. Hyuk hyuk hyuk says:

    Dear Sir Strong Bad, stop!
    How do you manage the telegramophone whilst
    wearing gentleman’s sport gloves? Stop!
    signed, Lord Elsington Hallstingdingdingworth
    OLD-TIMEY STRONG BAD: Curses! This is all anyone ever asks me. {manning the telegraph} You buffoon! Stop. You…carpetbagger. Stop. I’ll give you what’s for!
    {The Sneak walks onscreen}
    OLD-TIMEY STRONG BAD: The Sneak! How was that? I told that poor sap I’d give him what’s for! Yes… now go and steal me fresh jam!
    {The Sneak scurries off}

  21. Tim says:

    ^^^^ Drugs are bad.

  22. ALI says:


  23. BIGPHILZ says:

    “I know you can’t see it yet, but trust me the internet is on its way!”

  24. Jim says:

    Everyone took notice when Tony Nicely started on his first day.

  25. Pattie says:

    Thankfully we all work for a company the is still here 75 yrs later it really is a fabulous place to work

  26. Jesse Morris says:

    Hey is that the IPHONE 5?

  27. Rob says:

    How are they going to fit that 5000 lb Univac computer through the front doors? 

  28. pete says:

    “Its a good thing this global warning thing is a joke. My manual actually is composed of half of the brazilian rain forest.”

  29. j.s says:

    I hope those are the new computers!

  30. Brandon says:

    Where’s the cake?

  31. Bx says:

    Thankfully we all work for a company the is still here 75 yrs later it really is a fabulous place to work

  32. ROFL says:

    That’s going to leave a mark.

  33. Simon says:

    I’ve never heard of it, a McDonalds ? Shucks !! They want 10 cents for a Cheeseburger !!!   Well Golly, that will never catch on !

  34. Pat John says:

    Wow see those new 2012 cars (earlier and earlier each year). I bet by the time we get to January they will probably introduce 2013 cars (a year early…..Here we go again the manual has to be updated. Always changing always rearranging.

  35. T Forbes says:

    AAAAH….Look at all the policyholders out there that will make us the number 1 auto insurer of the world!!! Two words: Profit Sharing

  36. smart79 says:

    Looking down on the car crash below: ” You have got to be kidding me, I just started that lady’s policy two seconds ago!”

  37. Sean says:

    So these are what they call windows…  I’m still on the fence, it’s really bright in here now!

  38. John says:

    “I know you can’t see it yet, but trust me the internet is on its way!”

  39. John says:

    “I know you can’t see it yet, but trust me the internet is on its way!”

  40. Crystal J. says:

    “Hey! Look! Why’s the boss hanging out on the top of that other building?”

    “Wait – that’s OUR BUILDING?!”