GEICO: 75 years young today!

By on September 9, 2011 at 8:43 AM

Posted in: Marketing & Communications

Strike up the band and let’s get this party started! It’s GEICO’s birthday today! Yes, the company Leo Goodwin had the nerve to launch during the Great Depression is now 75 years young.

I say young because, unlike some septuagenarians, GEICO still acts like a brash upstart in many ways. Our ads amuse some and befuddle others, but we’ve unquestionably shaken up the insurance marketing world. Since we broke the “comedy barrier” in insurance advertising, you’ve surely noticed that many of our competitors also now take a more light-hearted approach in their ads.

And while some 75-year-olds may be leery of change, we’re certainly not set in our ways. GEICO pioneered 24-hour service and telephone claims adjusting decades ago, and these days we’re the industry leader when it comes to mobile devices – just check out all the apps we offer at geico.com.

I invite you to check out our 75th anniversary video or the brief history of GEICO on our website if you want to know more about this remarkable company. I have a ways to go before I get to 75, but when I do, I hope I have as much energy, creativity and good humor as GEICO does! Happy birthday to us!

8 responses to “GEICO: 75 years young today!

  1. Karen Rudolph says:

    We appreciate your support over the years.  Wishing you a very Happy Birthday, from your friends at the Ocala Express Network of the American Business Women’s Association. 

  2. Alma Delaney says:

    Happy Birthday! Have fun.Great picture of husband& wife that made it to the top!

  3. Cynthia Bell says:

    Happy Birthday to GEICO! Thank you for your many years of supporting the American Business Women’s Association. With your participation, we are able to bring outstanding professional development programming to our members across the country. These women not only become leaders within their companies, they start new businesses, employ Americans, and contribute as leaders in their communities!

  4. Shad Junior says:

    #1 in customer service

  5. Patti Bigger says:

    Happy 75th Geico! As a member of the American Business Women’s Association and a recipient of your generous support, thank you!

  6. Toni Earl says:

    Washoe Zephyrs Chapter, Reno, NV., American Business Women’s Association want to congratulate you on your 75th anniversary.  We appreciate your support of our members and hope you continue for another 75years.

  7. Li Lin says:

    Happy 75th Geico! 
    FAA Technical Women’s Organization (TWO) wishes you, a remarkable company and the industry leader all the best! We so appreciate your strong support to TWO over the years!

  8. Kim says:

    Happy 75th Anniversary Geico – ABWA-LaCapitale Chapter, Baton Rouge, LA!  What a great accomplishment!  Thank you for your support to ABWA and for the great discount you offer to our membership.  Me and my family switched to Geico insurance because of the discount you offered through ABWA and the great savings we have received for many years on our insurance premiums!  Thank you so much!