Memory of the Month: Smile when you say that!

By on May 31, 2011 at 1:51 PM

Posted in: Odds & Ends

In honor of GEICO’s 75th anniversary, we’re sharing an image from GEICO’s past each month this year and inviting you to exercise your caption-writing skills.

GEICO weathered a financial crisis during the mid-1970s; aside from the company’s earliest years, it was the most challenging time in GEICO’s entire history. The company took tough but necessary steps to “right the ship,” and also benefited from the confidence of Warren Buffett, chairman of Berkshire Hathaway, which made a sizable investment in GEICO that helped the company survive.

These rootin’-tootin’ cowboys were part of the executive team that guided GEICO’s recovery. By the mid-1980s, when this photo was taken, GEICO was back on firm financial ground, and these skilled and effective business leaders were able to indulge in some frivolity.

10 responses to “Memory of the Month: Smile when you say that!

  1. Hyuk hyuk says:

    (Burt appears at Alex’s podium, laughing, with a big floppy styrofoam cowboy hat on)

    Alex : Mr. Reynolds, what are you doing?

    Burt : Yeah, I found this backstage. Oversized hat. Funny. Seriously, it’s funny ’cause it’s bigger than a normal hat, see?

    Alex : Yeah, I see that. Get back to your podium.

    Burt : (laughing) Take a look at that.

    Alex : Yeah, I see it. Go back to your podium. It’s not funny.

    (Burt walks back to his podium)

  2. Rob says:

    Can Geico save you 15% on horseback rider’s insurance?……Does 100 yards of styrofoam make a really big hat??

  3. LeBron James says:

    The original version of Cowboys and Aliens……

  4. Shirley says:

    Warren: This cowpoke is smiling because instead of the normal 10 gallon hat he needed a 20 gallon hat to hold all the money he saved by switching to Geico.

  5. Leez says:

    Can Geico save you 15% on horseback rider’s insurance?……Does 100 yards of styrofoam make a really big hat??

     That is great!

  6. Chris says:

    Saying from the guy on the right: “You want ME to wear a hat that big, too?!”

  7. David Tillman says:

    Yes, you in the front row! If you think you are the fastest gun in the west why dont you come up here and show your stuff? Just sign this waiver stating you will not seek worker’s compensation should you get hurt.

  8. Smart79 says:

    Didn’t gumby or pokey wear a hat like that? Copycats

  9. Sean says:

    George H.W. Bush campaigning at GEICO… “I’m gonna say this right now you can READ MY LIPS…  If you guys all vote for me and you vote good and hard… let me tell you what I’ll do READ MY LIPS… I’ll go straight on down to the local market and buy by each and everyone of you a Hat just like this”

  10. Crystal J. says:

    “It’s Howdy Doody time at GEICO!”