By Guest Blogger on May 19, 2011 at 11:04 AM
Posted in: Marketing & Communications
By: Guest blogger Heather Li, associate editor, GEICO Now magazine
Happy Gilmore behaved badly on the links but he really knew how to connect with fans.
GEICO sponsors six PGA players who also know how to reach out to fans—albeit with more respect for golf etiquette. To help, GEICO hosts 20 events each year where you can meet the pros, including four-time PGA Tour winner Joe Durant.
But remember to cheer after the swing.