Happy birthday to us! GEICO is 75 years young

By on May 6, 2011 at 7:44 AM

Posted in: Marketing & Communications, Odds & Ends

See that fancy banner at the top of the page? We added it to celebrate our 75-year history. I actually wanted cake and ice cream, but I settled for the banner.

Want to learn about how we got to where we are today? Take a road trip that starts from our humble beginnings in 1936 and takes you all the way to the present, where GEICO is the third-largest auto insurer in the United States, with more than 10 million policyholders.

Watch the video below and you’ll be able to answer the following questions, and many more:

  • When did Warren Buffett enter the GEICO picture? Hint: longer ago than you might think!
  • When did GEICO debut its first website?
  • Who was named America’s favorite advertising icon in 2005?

It’s a remarkable journey, if I may say so myself. Let us know what you think.

2 responses to “Happy birthday to us! GEICO is 75 years young

  1. Jesse Wade says:

    This was the initiation of the 5 and 10 year club. We had to come up with a goofy skit. Oh, those were the days.

  2. Glenn Turner says:

    As the recent recipient of GEICO’s Public Service Award, I have learned a lot about GEICO and look forward to the commercials.  GEICO is a great company and I wish you a very happy 75th birthday.