See the latest GEICO commercial on Facebook first
By Guest Blogger on July 7, 2010 at 2:46 PM
Posted in: Marketing & Communications
Have you seen the new commercials from our “Rhetorical Questions” campaign? One of my favorites is “Sarge,” which features R. Lee Ermey as a drill sergeant/therapist. The latest round not only asks whether or not a former drill sergeant makes a terrible therapist, but also asks if Abe Lincoln was honest and if fútbol announcer Andres Cantor can make any sport exciting, among others.
Yesterday, we released the latest commercial in this series called “Piggy” just for people connected with GEICO on Facebook. We wanted to give our Facebook fans an exclusive “sneak peek” at the latest television commercial. “Piggy” will not start airing for another week or two, so if you are interested in seeing it first, make sure you visit GEICO’s Facebook page, “Like” the page and enjoy! Let us know what you think of the new commercials — which one is your favorite?
please tell me what the pig says after Pure Adrenaline?
Annoying yes, but you’ve got everyone;s attention.
These are HORRIBLE commercials! The squeal is so offensive, that everyone in the house immediately turns the channel once it starts. It is NOT cute or funny. It is the stuff of nightmares.
I adore Maxwell !! His squeal is what makes the commercial so great ! I think this is the best commercial out there! Geico keep up the good work !
The pig on the zip line just says ”Pure adreneline.” then snorts, giggles and zips off. That’s all.
Can someone explain the point of the pig zipline commercial??? I don’t get it. Thanks
I think after he says “Pure adrenaline” he then says, “Not bad,” and then he squeals again and takes off!
Please take the pig zip line commercial off the air. It is painful.
Dumbest commercial ever but it did come from the Buffet people
MAXWELL IS AWESOME!!!! SOME PEOPLE OBVIOUSLY NEED TO LIGHTEN UP FOR GOODNESS SAKE!!!
I HOPE GEICO MAKES MANY MORE OF MAXWELL’S COMMERICALS. HE IS HILARIOUS AND ALWAYS MAKES ME SMILE.
I switched to USAA because of that lame ad.
LOVE,LOVE LOVE, MAXWELL!!!!!!! HE MAKES ME LAUGH EVERY TIME I SEE THE COMMERICAL. I HEAR THE SQUEAL AND COME RUNNING TO SEE HIM KICK HIS LITTLE FEET AND SAY (WHAT i THOUGHT WAS) BEER-ADRENALINE-HEART ATTACK ! WHATEVER IT IS IT IS HILARIOUS. KEEP MAKING MAXWELL GO WEEEEEEEEE PLEASE!!!!
can’t understand what the pig is saying. cute tho
This commercial makes me want to set my TV on fire. This is more then enough to keep away from Geico.
Turned the volume up to max.. sounds like he’s saying… “fear, adreniline…. PERFECT!
I like Maxwell and Mrs. A. My favorite Geico commercial is the annoying pig one and the pig one on a zip-line.
The Absolute worst and most annoying commercial I’ve ever seen. I change the channel immediately. It actually makes me mad that garbage like that makes it on the TV and that people actually have a job making them.
Doesn’t he say “Hey Gary. Adrenaline…hehe!” ?
Him saying “Pure Adrenaline” doesn’t make any sense, why would he say “pure…………………………………adrenaline,” waiting like 5 seconds between words and enunciating completely differently?
Until I hear straight from GEICO themselves that he’s saying Pure Adrenaline, he’s saying ‘Hey Gary.”
The pig commercials are so annoying that when I recently changed my auto insurance GEICO was one I avoided. I can’t hit the mute fast enough.
We want more Maxwell commercials!
I wish GEICO would quit spending money on inane commercials and so that they wouldn’t have to charge such high rates.
I THINK THERE WERE 2 GIECO ZIP LINE COMMERCIALS
tHE FIRST HE SAID HEY GARY CAN<T HELP MYSELF
THE SECOND ONE WHICH STARTED AIRING ABOUT JAN 20TH HE SAYS PURE ADRENLINE
LET MEKNOW
I LOVE MAXWELL. I used to absolutely hate Geico ads. Now I run for the television when I hear Maxwell. MORE, MORE, MORE….
Geico Marketers have forgotten the first rule of advertising, That is to sell your wares. These commercials are disgusting in the extreme, and don’t even suggest what they are for. If your goal is to disgust people into remembering your company when it is time to chose an insurance company you have failed, marketers SUCK! Especially Geico’s
I wonder which comments are employees of Geico or at least the same person? Maybe the positive ones THAT ARE ALL IN CAPS AND FOLLOW THE SAME PATTERN WITH EXCLAMATION MARKS AFTER?!!!!! NICE USE OF MULTIPLE USER NAMES!!!!!
Whoever created this commercial should be fired immediately. This is a new level of annoying. I think I would rather have a root canal than listen to this commercial again.
It’s advertsing and we are talking about it. Mission accomplished Geico.
Squiling pig is one of the most irritating commercials–would make me not call Geico!!!!
I absolutely love maxwell the pig! I caught part of a new one after the super bowl but can’t find it online. He was on a street luge. I didn’t get to hear it and only saw part of it because I was at work. Please put on YouTube or somewhere so I can see it! Even to those who don’t like the commercials, it did its job…you came to a geico blog site to complain…commercials are meant to have you remember the name of the product!
Maxwell’s tops with me. Any plans to produce a Maxwell stuffed animal?
Maxwell needs to White water raft……..
Maxwell is sooo much better than the cave man or the gecko
Whoo pig. We all need a good laugh so lighten up.
We Love these “Maxwell” commercials! At first when he’s in the car with his whir-a-gig it was a bit annoying, but it grew on me. Now, I can’t enough of him!
PLEASE don’t listen to the pseudo-intellectuals who find no humor in him (or life for that matter)!
That pig commercial is more annoying than fingernails on a chalkboard. Nothing tops the gecko….. that stupid pig just makes everyone in the tv room run
that pig commercial is SOOOoooo stupid its always my cue to change the channel or go to the fridge
Shopping for new insurance. It will not be geico as long as I am assaulted by the pig. That’s audio abuse.
Maxwell makes me laugh every time I see him. He is too cute. Pooh on those who can’t laugh once in awhile.
I absolutely LOVE Maxwell!!! They are my favorite commercials!!! Also I have the ringtone!!! Priceless!!!
I love Maxwell even more the 2nd time around with the zipline and kicking his feeties. I want one in my home to hang out. Please make a stuffed animal, better yet a stuffed animal backpack so I can take him with me and if he speaks “Weee Weee that would be the best.
Started loving your commercials the best with “THE PIG” We record them so we can watch them over again!
I love the Geico Commercials with Maxwell the Pig. They are so cute. Please make more of them. I was disappointed when the first one wasn’t on any more. And for all those with negative comments, get a life and learn to laugh.
Maxwell is my alter ego. ( in my mind, anyway…) I always make him my portrait pix on facebook. I love all the cute details you have incorporated into his personality and appearance.
You people are off the wall. He is saying “pure adrenaline”. Like he is running off PURE ADRENALINE. Not “hey Gary.” or some nonsense like that.
ITS A COMMERCIAL! I don’t see how someone could take offense to the commercial…that is just ridiculous. It’s just a play off of the ”this little piggy goes WEE WEE WEE all the way home”.
How is this offensive?
I JUST LOVE,LOVE,LOVE MAXWELL. I LAUGH MY BUTT OFF EVERY TIME I HEAR HIM COMING. WHO IS THE GENIUS WHO BLESSED US WITH HIS HUMOR? I WILL NEVER, EVER GET TIRED OF THIS LITTLE GUY. TO THOSE OF YOU FOLKS THAT DON’T ENJOY THIS COMMERCIAL — LIGHTEN UP!
I adore Maxwell and his squeal…me and a co-worker have gotten huge belly laughs from the commercials! Keep Maxwell alive, Geico!!!!
I think all Maxwell’s commercials are hysterical. He is such a cute, funny little pig. His weeeeeeeeeeeeeeeeeeee sound/snort, helmet and little hoofs make me LOL everytime I see the commericals. Keep it up Geico….All your animal commercials are GREAT!!!!!!
Please tell me that Geico will stop these terrible commercials! I always mute my TV when these commercials are on. I have a feeling that it was a man’s idea.
I love the commercials. It is quite refreshing to turn on the tv and see something other than violence and destruction. This is light hearted and amazingly funny……………and you cant help but feel good. I do have to say that it is concerning that some of these bloggers are so angry about these commercials ………………….they probably arent the people you want to have on the road or insure
MY BROTHER AND i ACTUALLY SENT THIS LAST ONE ZIP LINE TO EACH OTHER…….IT WAS A REMINDER OF GOOD TIMES i TRY TO WATCH IT AT LEAST A COUPLE TIMES A WEEK IT MAKES ME FEEL SO GOOD AND A GOOD LAJGH IS WHAT WE ALL NEED MORE OF
LOVE maxwel keep up the awesome commercials
I LOVE you Maxwell! Keep it up, you’re one of the best.