Archive: April 2010

The Gecko: A retrospective

By on April 2, 2010 at 9:17 AM

At first, the Gecko just wanted to clear up the confusion about the correct pronunciation of “GEICO.” Part 1: Born on a napkin, reptile just wanted to be left alone People have many questions about our fine green friend, so I thought it would be appropriate to share a little “Gecko history.” GEICO (the acronym […]

Posted in: Marketing & Communications


GEICO’s CavemanCoaster: what goes up must come down … way down

By on April 1, 2010 at 7:17 AM

At the risk of giving Cavemen another reason to resent the company, GEICO plans to sponsor a new, world-class thrill ride, the CavemanCoaster. Although the location cannot be revealed yet as final details are still being negotiated, the CavemanCoaster is scheduled to open April 1, 2011. It will be 4,100 feet long, more than half […]

Posted in: Odds & Ends


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