GEICO and the NHL

By on April 16, 2010 at 1:18 PM

Posted in: Marketing & Communications

OK, hockey lovers, we get it — the smell of the ice, the chill in the air and the intense action that is the NHL. Because we get it, GEICO is a proud sponsor of the NHL for the 2009/2010 season. We love hockey fans’ loyalty and devotion, and because we had already been sponsoring 17 of the 24 U.S.-based hockey teams, we felt that the NHL partnership would complete the circle. 

Guess who else loves hockey … the GEICO Caveman. From cleaning the ice to travelling out to Boston for the Winter Classic, the Caveman is a true hockey fan — just ask Mike Green of the Washington Capitals. Rumor has it the Caveman is such an over-the-top hockey fan, he’s willing to travel just about anywhere for a game. He may show up somewhere during the playoffs or finals, so keep an eye out.

Check back tomorrow for useful links to satisfy your NHL playoff appetite.

3 responses to “GEICO and the NHL

  1. John says:

    Love the way Geico comes up with creative ways in branding.. Plus some great rates, compare!

  2. Runciter says:

    Love, love, love the GEICO caveman commercials tho this one is a bit Caps-centric.  The ones with 3 Doors Down are my fave (esp the bowling one).  Totally hate the rhetorical question commecials (Charlie Daniels, Too Tall Jones, etc).

  3. Marty says:

    These are the worst commercials ever, who ever came up with them for the NHL playoffs should be fired. BORING!!!!  We change the channel as soon as they come on…..