By Guest Blogger on April 16, 2010 at 1:18 PM
Posted in: Marketing & Communications
OK, hockey lovers, we get it — the smell of the ice, the chill in the air and the intense action that is the NHL. Because we get it, GEICO is a proud sponsor of the NHL for the 2009/2010 season. We love hockey fans’ loyalty and devotion, and because we had already been sponsoring 17 of the 24 U.S.-based hockey teams, we felt that the NHL partnership would complete the circle.
Guess who else loves hockey … the GEICO Caveman. From cleaning the ice to travelling out to Boston for the Winter Classic, the Caveman is a true hockey fan — just ask Mike Green of the Washington Capitals. Rumor has it the Caveman is such an over-the-top hockey fan, he’s willing to travel just about anywhere for a game. He may show up somewhere during the playoffs or finals, so keep an eye out.
Check back tomorrow for useful links to satisfy your NHL playoff appetite.