By Guest Blogger on March 29, 2010 at 7:23 AM
Posted in: Marketing & Communications
Guest Blogger: Marta C., event coordinator in Lakeland, FL
Everyone has an opinion about GEICO’s advertising and believe me, they aren’t shy about sharing. It makes me smile to hear strangers discussing GEICO commercials when they don’t know I work for the company. Although insurance may not be the most exciting topic, GEICO has made it fun and I like that.
I have the opportunity to talk with consumers face to face at events like festivals and concerts, and the comments I hear vary widely on this subject. Would you believe I’ve even witnessed arguments about which GEICO commercial is the best? People can’t get enough. In fact, some have proudly shown me tattoos that testify in an enduring way to a person’s love for their favorite GEICO character. Now that’s extreme dedication!
When I think about it, we do have a lot of options to choose from: the Gecko (I don’t even know if he’s from Australia or England), The Caveman, “Kash” with the googly eyes (I always feel like he’s watching me), and an assortment of celebrities who’ve appeared in our ads over the years. Plus, we have the talking pothole and an old-school favorite, the squirrels in the road. Hey, even I struggle with choosing a preference.
The bottom line though is, love it or hate it, you remember it! And that’s what advertising is all about. Do you have a favorite GEICO ad?